Is Your Contractor Marketing Strategy Broken?
We're Here to Help!
Our simple, step-by-step approach is guaranteed to lay a digital marketing foundation built for success! Just give us a little info on your business, and we’ll come up with a contractor marketing strategy that works for you!
Contractor Marketing tactics That work
Simple Step-By-Step Process to Lay Your Digital Marketing Foundation
As business owners, we’re bombarded daily with never-ending, lackluster sales pitches. Marketing agencies promise to let you in on the little-known secrets from insiders that guarantee contractor marketing success. The reality is that there are no big secrets. When it comes to digital marketing plans for local contractors, planning is everything. At first, we stick to the basics of advertising for contractors
Our revolutionary contractor marketing plans take a minimalist approach that jump-start your online marketing. Together, we put the focus on building long-relationships instead of profits.
Our Contractor Marketing Services
Google My Business
Let our contractor marketing experts help you get your business listed on Google. Google is the modern day phone book, and it's essential customers can find you here. Already have a Google My Business profile for your residential services company? We can help you optimize and manage your profile to help you stand out.
Full-Service Marketing
PDM offers a full range of digital marketing services to help you connect with local homeowners. We specialize in helping qualified, honest contractors earn the trust of homeowners in your communities. Our services include website design, review management, online advertising, social media management, branding and more.
Who We Are
We started PDM in 2017 when we noticed that residential contractors had a communication problem. As local marketing shifted from print to digital, residential contractors like you were left in the dust. Digital marketing offers you a remarkable opportunity to connect with your local community. It also offers honest, quality contractors like you a chance to stand out from the competition. Our specialty is crafting custom marketing plans for local contractors that share our values.
we're different than other marketing agencies
We Never Stop Working for You!
In the past, you might’ve had some bad experiences working with so called marketing experts. We recognized the problems contractors like you face, and know how to come up with a custom approach just for you. Our goal isn’t to confuse you. Instead, it’s to empower you to understand your marketing plan. Even if you want someone to manage your marketing for you, it’s imperative you can evaluate the results.
- We plan & research before we start
- Fully customized contractor marketing plans unique to you
- We start by ensuring the basic marketing fundamentals are strong
- Easy to follow step-by-step approach in plain language
- Real experience working for contractors
- You are never required to sign a long-term contract
We Want You To Hold Us Accountable
Weekly Reports & Analytics to Help You Judge Our Performance
When you work with PDM, you’re never required to sign a contract. We believe in holdings ourselves accountable. Our contractor marketing specialists are your partner in the success of your business. Each week, you’ll receive reports and analytics about our performance. We start with simple reports at first. It’s essential we don’t deter you with too much information. Our goal is for all of our contractor clients to have a basic understanding of digital marketing to achieve the best results possible.
- New vs. returning website visitors
- Where customers find you
- Demographic of your audience
- Search terms people use to find you
- Strength of your online presence
- Health of your website
Laying a Digital Marketing Foundation for Success
Our Proven Step-By-Step Strategy to Get Started
Building a strong digital marketing plan is a lot like building a house. The foundation is essential. You must take the time to plan, research and document a course of action. If you just jump into marketing, without thinking it through, you’re destined to fail. Would you ever build a house for a customer without making a plan? Just like a home, you can build on it over time. As long as you lay a strong foundation, with the basic fundamentals, it can grow with you. Our approach is to keep it simple at first. Build your plan right, and make sure you understand the various components of your marketing.
9 Easy Steps to Laying the Digital Marketing Foundation for contractors
It's Just Like Building a Home!
- Research local market demographics
- Identify and Analyze Competitors
- Define Your Target Customer
- Write a Business Description
- Write Service Descriptions
- Make Your 1 Page Marketing Plan
- Make a Google My Business Listing
- List in Popular Online Directories
- Make a Basic Website to Start