Who we are:

Trend Markets LLC DBA Pillar Digital Marketing

Our website address is: https://pillardigitalmarketing.com.

Privacy policy last published: September 24, 2019

Pillar Digital strives to be completely transparent with how we collect and use the information we gather about you on this site. Your privacy is important to us and we respect your preferences. Pillar Digital Marketing is an authorized trade name, or assumed name, under which Trend Markets LLC operates in Westchester County, NY.

This Privacy Statement (“Privacy Statement”) explains how Trend Markets LLC, through Pillar Digital Marketing, (“Pillar Digital”) uses personal information (“Personal Information”) and applies to all users (“users”) who access, view, visit, download, or otherwise interact with https://www.PillarDigitalMarketing.com (the “Site”). By visiting the Site, you are accepting the practices described in this Privacy Statement. If you do not agree to the Pillar Digital practices, do not access, view, visit, download, or otherwise interact with the Site. If you have any questions or comments concerning Pillar Digital’s Privacy Statement, please contact us by sending an email at info@new.pillardigitalmarketing.com. You can also contact Pillar Digital via postal mail at: 24 Bridle Path Rd, Ossining, NY 10562.


1) Personal Information Pillar Digital Gathers

“Personal Information” is information that can be used to identify or contact an individual. Pillar Digital may collect the following types of Personal Information from online users:

Contact Information. Contact Information allows Pillar Digital to communicate with our audience. We collect information such as name, addresses, email, or other addresses at which you receive  communications from or on behalf of Pillar Digital. Pillar Digital may also request demographic information.

Transaction Information. Pillar Digital automatically receives and records some information from your browser when you visit the site, such as your IP address, cookies and data about which pages you visit on the site through the use of log files provided by our third-party tracking-utility partners, such as Google Analytics and Facebook Pixel. This information helps Pillar Digital analyze and understand how the site works for users. Information that is gathered includes, but is not limited to, the way you interact with Pillar Digital, information about how you use Pillar Digital’s Sites, email, other communications, and applications, and how you interact with other users.

Mobile Location Information. If you have permitted your mobile or other location-aware device to transmit location data, Pillar Digital collects Mobile Location.

Posted Information. If you chose to post a comment on Pillar Digital’s blog, Pillar Digital may collect information regarding your name and the content of your post. Remember that the content you post on our blog, social media account or other directories where Pillar Digital has a presence is publicly displayed and will be seen by other users of the Site.


2) How Pillar Digital Collects Personal Information

Pillar Digital gathers Personal Information in the following ways:

If and when you are prompted to provide Personal Information (including Contact Information) when you use Pillar Digital or otherwise interact with the Site or contact Pillar Digital.

When you use the Site. For example, Pillar Digital typically will track the pages you view and how long you stay on the pages. 

Pillar Digital uses cookies and other methods to gather information about your device and your interaction with the Site and our partner websites.

Pillar Digital uses cookies and other methods to gather information about your device and your interaction with the Site and our partner websites.

Lawful basis for Pillar Digital’s processing of your Personal Information:

As applicable, the following is the lawful basis Pillar Digital relies on to process your Personal Information:

Legitimate Interest means the interest of Pillar Digital in conducting and managing its business to enable us to provide you the best service in a user friendly environment and secure interaction. Pillar Digital makes sure to weigh any potential impact Pillar Digital data collection may have on you (both positive and negative) and your rights before Pillar Digital processes your Personal Information for its legitimate interest. 


3) How Pillar Digital Uses Personal Information

Pillar Digital may use Personal Information to improve the user’s online experience, to help Pillar Digital better understand you, to help Pillar Digital customize our content, to identify new blog topics, create video content, how-to instruction or posts that may be of interest to you, and to help Pillar Digital otherwise enhance the Site.

Pillar Digital uses Personal Information to:

Identify and verify our users;

Facilitate transactions;

Maintain and improve the Site;

Connect with you on social media (such as Facebook, Instagram, LinkedIn, or Twitter);

Contact you by phone or email;

Personalize and continually improve users’ Pillar Digital experience;

Provide you with suggested information based on variables such as stated preferences, interests, business employment and/or location;

Send you notices, updates, alerts, support, or marketing;

Evaluate additional services, items, or offerings that may be of interest to users;

Track transactions and perform other analytics;

Communicate and suggest additional resources that may be of interest to you from Pillar Digital partners or third parties; and

Manage Pillar Digital everyday business needs such as Site administration, communication management, analytics, fraud prevention, enforcement of our corporate reporting obligations, Terms of Use or to comply with the law.


4) When and Why Pillar Digital Discloses Personal Information

Pillar Digital will not disclose your Personal Information to third parties without your explicit consent, except as specified in this Privacy statement. Pillar Digital will disclose your Personal Information when:

Working with companies and service providers (i.e. HubSpot, GoDaddy, Custom Relationship Management Cloud Services, or other companies that process billing, website hosting, or analytics performance (including but not limited to Google Analytics, Twitter or Facebook Pixel)) in furtherance of the purposes described in Section 3 (“How Pillar Digital Uses Personal Information”) above.

Pillar Digital employs other companies to perform tasks on Pillar Digital’s behalf and therefore Pillar Digital must share your Personal information with these companies to provide services to you. Examples include but are not limited to processing credit card payments, handling billing disputes and collections, analyzing data, providing marketing assistance and providing customer service. 

Pillar Digital may partner with third-party services for fraud prevention and/or identity verification when accepting payments online or over the phone, communicating with the User, or for other lawful purposes.

Enforcing Pillar Digital’s rights or protect Pillar Digital property and intellectual property.

Protecting the rights, property or safety of others, investigate fraud, or respond to a government request.

Pillar Digital believes in good faith that it must disclose such information to prevent imminent physical harm or financial loss.

Pillar Digital believes in good faith that it must disclose such information to commence an investigation or take action regarding illegal activities or suspected fraud.

Pillar Digital believes in good faith that it must disclose such information per auditing, compliance, and corporate governance functions.

Pillar Digital believes in good faith that it must disclose such information to defend Pillar Digital in litigation or a regulatory action.

Pillar Digital believes in good faith that it must disclose such information, or advised to do so by law, such as in response to a subpoena, or similar legal process, including to law enforcement agencies, regulators, and courts in the United States and other countries where we operate.

Pillar Digital will not sell your Personal Information to third parties unless Pillar Digital is in the process of entering into a merger with another business, acquisition of another business, or the sale of all or a portion of Pillar Digital’s assets and the information is needed to support the sale or transfer of business assets.

This Privacy Statement only governs when and why Pillar Digital discloses Personal Information. This Privacy Statement does not apply to the practices of third parties that Pillar Digital does not own or control, or individuals that Pillar Digital does not employ or manage. The use of your Personal Information by third parties that you access through the Site is governed by the privacy policies of such parties and is not subject to Pillar Digital’s control. Pillar Digital is not responsible for the privacy or security practices of other websites on the Internet, even those linked to directly from the Pillar Digital Site. Pillar Digital encourages you to ask questions before you disclose your personal information to others, including all third party websites on which Pillar Digital maintains an online profile, presence or platform to communicate with the User.

Pillar Digital may disclose information about you that is not personally identifiable. 


5) Personal Information Retention

To determine the appropriate retention period, Pillar Digital considers the type and volume of the information, the negatives that can result from un-permitted access to such information, why Pillar Digital gathers such information and the availability of achieving the goals of such gathering through alternative means. We typically do not maintain user data after 2 years of the conclusion of our relationship with a user. The “conclusion of our relationship” is defined as the day on which Pillar Digital had any interaction with the user, in person or online. 


6) Tracking Technologies – Indirect Data Collection

Pillar Digital implements cookies to store user information and track user activities. User’s web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information. Cookies enable Pillar Digital to monitor your activity across sessions of interaction between your device and the Site. Please see #7, Choice and Control, for information on how to refuse cookies.


7) Choice and Control

While Pillar Digital does need to gather certain information to make your Pillar Digital experience personalized and to conduct transactions for you, Pillar Digital wants to give you the ability to control how you provide information to us when it is provided and shared.

For various reasons, Pillar Digital may be in touch with you about our services or your activity.

Cookies and Tracking Devices. Upon visiting Pillar Digital’s site for the first time (or after a clearing a browser’s cache) you may be shown a notification. You may click “accept” to clear the notification. However, we will, by default, use cookies when you visit our site, and unless your browser settings  specify not to use cookies, the default will be to collect them.

The notification states: “This website uses cookies to remember you and improve your experience. To find out more see our Privacy Policy.” However, if your browser default settings are to allow cookies, you may not see this notification, but by visiting the Site, you are consenting unless otherwise indicated.

If you would like to decline cooking tracking, you can manage how your browser handles cookies and other tracking devices by adjusting the privacy and security settings on your browser. If accessing Pillar Digital by a mobile device, you may manage the information your mobile device shares, such as cookies, tracking technologies, and location information, by adjusting your mobile device privacy and security settings.


8) Security of Personal Information

Pillar Digital strives to use commercially acceptable means to protect your Personal Information, however, no method of transmission over the Internet, or method of electronic storage, is 100% secure and therefore Pillar Digital cannot guarantee absolute security of your personal information. Pillar Digital strives to maintain a system that reasonably safeguards Personal Information and has put in place appropriate security measures to accomplish the foregoing, including but not limited to SSL certificates.


9) EU Data Subject Rights

In certain circumstances, you have the following rights under the data protection laws in relation to your Personal Information:

Request access to your Personal Information (commonly known as a “data subject access request”). This enables you to receive a copy of the Personal Information Pillar Digital holds directly, not through third parties, about you and to check that Pillar Digital is lawfully processing it.

Request correction of the Personal Information. This enables Pillar Digital to have any incomplete or inaccurate data held about you corrected, though Pillar Digital may need to verify the accuracy of the new data provided.

Request erasure of Personal Information. This enables you to ask Pillar Digital to delete or remove Personal Information where there is no good reason for Pillar Digital continuing to process it. You also have the right to ask Pillar Digital to delete or remove your Personal Information where you have successfully exercised your right to object to processing (see below), where Pillar Digital may have processed your information unlawfully or where Pillar Digital is required to erase your personal data to comply with local law. Note, however, that Pillar Digital may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

Object to gathering of your Personal Information where Pillar Digital is relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to gathering on this ground as you feel Pillar Digital may be negatively impacting on your fundamental rights and freedoms. You also have the right to object where Pillar Digital is gathering your Personal Information for direct marketing purposes. In some cases, Pillar Digital may demonstrate that it has compelling legitimate grounds to gather your information which override your rights and freedoms.

Request restriction of gathering of your Personal Information. This enables you to ask Pillar Digital to suspend the gathering of your personal data in the following scenarios: (a) if you want Pillar Digital to establish the data’s accuracy; (b) where Pillar Digital’s use of the data is unlawful but you do not want Pillar Digital to erase it; (c) where you need Pillar Digital to hold the data even if Pillar Digital no longer requires it as you need it to establish, exercise or defend legal claims; or (d) you have objected to Pillar Digital’s use of your data but Pillar Digital needs to verify whether it has overriding legitimate grounds to use it.

Request the transfer of your Personal Information to you or to a third party. Pillar Digital will provide to you, or a third party you have chosen, your Personal Information in a structured, commonly used, machine-readable format, potentially subject to a fee to cover the expense of the production. Note that this right only applies to automated information which you initially provided consent for Pillar Digital to use or where Pillar Digital used the information to perform a contract with you.

Withdraw consent at any time where Pillar Digital is relying on consent to gather your Personal Information. However, this will not affect the lawfulness of any gathering carried out before you withdraw your consent. If you withdraw your consent, Pillar Digital may not be able to provide certain products or services to you. Pillar Digital will advise you if this is the case at the time you withdraw your consent.


10) Withdrawing Consent

If Pillar Digital is relying on your consent for certain activities, you have the right to withdraw you sent at any time by contacting Pillar Digital at info@new.pillardigitalmarketing.com 


11) Privacy Practices of Third Parties

This Privacy Statement describes the collection, use, and disclosure of information by Pillar Digital through the Site. Pillar Digital utilizes third parties to provide services to users and also provides links from the Site to other websites. We also interact with a multitude of social media sites, such as Facebook and Twitter. These third parties may have their own privacy policies and may collect, use, and distribute information differently than Pillar Digital. Pillar Digital encourages all users to read the privacy policies of all third parties, especially those which host Pillar Digital profiles or link from the Site.


12) Pillar Digital Blog

Pillar Digital contains a blog and other areas where users may publicly post information, communicate with other users, and submit content they deem relevant for discussion. All the information you post will be accessible to anyone, at any time, with Internet access. Furthermore, Pillar Digital strongly suggests that you don’t post any of your personal information on our blog or comments, or contact information, including address, email, phone numbers, or other means of communicating outside of the blog. Any information you post may be read, collected, and used by others. We have the right to remove any blog comment that we feel is inappropriate, derogatory, or unnecessarily discloses personal information.


13) Changes to this Privacy Statement

Pillar Digital may, from time to time, in Pillar Digital’s sole, absolute, and unfettered discretion, update this Privacy Statement to clarify its practices or to reflect new or different privacy practices. Pillar Digital encourages all users to periodically review the Privacy Statement. You are bound by any changes to the Privacy Statement when you use the Site after such changes have been first posted.


14) Contact Pillar Digital

If you have questions or suggestions, you may contact Pillar Digital by sending an email to info@new.pillardigitalmarketing.com