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About Our Agency

local online marketing experts serving small businesses in the Hudson Valley, NY

Online marketing for Small business

Marketing is no longer about making a quick sale. Online marketing for local service businesses is about building relationships. People don’t want to hear about how great you are. They want to see that you’re a great business, that cares.

As lifelong residents of the Hudson Valley, NY, we know it can be hard to find the best local businesses like yours. We also know how to help reliable businesses connect with customers.

So, we decided to start up Pillar Digital Marketing Agency (PDM). It’s about helping local businesses better serve our community. And, stand out from your unqualified competitors.

Our Values

We only work with qualified, reputable small businesses that deliver superior customer service. If we work with you, we don't work with your competitors. We always follow the golden rule, and ask our customers to do the same.

Our Mission

Our mission is to use common sense, marketing and data to solve problems and improve the lives of everyone in our community. The solutions we’ll put in place are good for your business and your customers.

Our Approach

We believe in creating business solutions that are good for your company, your customer, and our community. Our approach uses basic business strategies, ads in some creativity and a dash of technology.

9 Steps to Building Your Digital Marketing Foundation

Our Simple Strategy for Online Marketing Success

Just like when you build a house, if the foundation is bad, the structure will crumble. We study, research and test to find the right steps to take. And, in what order to take them. Our strategy, 9 Simple Steps to Building Your Digital Marketing Foundation cover the basics. We research, then plan and implement the foundation for your local marketing. 

Once we understand your customers and your competitors, we make a plan. Then, we put your plan into action. And, make adjustments each month as your business grows.

Online marketing doodle
Our 3 key rules that ensure your online marketing success

Let's catapult your small business growth in the hudson valley

Local marketing is changing every day. Now, you can deliver your message to the Hudson Valley most likely to need your services. Instead of speaking to everyone (and wasting money), your service business can zero in on a specific audience. Then, you can deliver a more memorable message.

01.
Be Unique

If you use the same boring marketing strategies as everyone else, you’ll get lost in the crowd. We put a unique spin on everything we do to market your local service business.

02.
Stay on Story

Everything we do with your digital marketing plan has to tie together. Your marketing is really just telling your community your story and how you offer the best value. Be consistent.

03.
Keep it Simple

We don’t throw too much at you at once. Our strategy is to start simple with the basic foundations of online marketing. From there, your marketing plan can grow with your business.

What makes our marketing strategy different than the rest?

Your time might be better spent doing what you do best – working for your customers. But, it’s important you understand the basics of your digital marketing plan. That’s the only way you can judge if you’re getting your money worth from us. Then, we’ll take care of the heavy lifting. 

At Pillar Digital, we take the time to explain the fundamental marketing concepts we think you need. We speak in language you can understand.  And, we’ll never try to pressure you into expensive marketing services you might not need. We value the success of small businesses in and around Westchester NY much more than profits. 

The details matter if you want to grow online

Online marketing strategy

Our pillar promise to our customers