6 Step Google Business Checklist for Free Leads

Table of Contents

Google Business Profile example

Claim and optimize your Google Business Profile

Do you want to grow your local business? If you’re like most small businesses, the answer is probably yes.

But how do you find customers in today’s digital age? How do you market your services?

Marketing a local business, especially on a budget, can be challenging.

But it doesn’t have to be if you follow Google’s blueprint.

Claiming, verifying and optimizing your Google Business Profile is the first step.

Here’s a quick outline of exactly what you need to do. 

Straight, from Google.

83% of people expect to be able to get in touch with a business online

#1: Get Listed And Verified On Google

If you haven’t already, the first step is to claim your Google Business profile page.

This is free and easy to do. Just go to Google Business and sign up with your business name and address.

Once you’ve verified your business, you’ll be able to start adding content to your page.

#2: Complete All Relevant Fields

First things first, once you’re claimed, it’s important to make sure that your Google Business Profile is complete and accurate.

This includes your

  • hours,
  • address,
  • location,
  • service area,
  • website and
  • phone number
Example of contact info on Google Business Profile

By doing this, you’re making it easier for potential customers to find you and learn more about your business. Plus, you’re more likely to show up in search results.

#3: Start Earning Trust With Photos

If you want to appear as an expert to customers, make sure to add your logo, cover photo and tons of great photos of your recent work to your Google Business Profile page.

This will show potential customers that you’re a credible business that they can trust.

Plus, adding photos of your work will give potential customers a better idea of the quality of your work. 

And keep adding new photos each week!

Example of photos on Google Business Profile

#4: List Your Services With Descriptions

As a local service business, you should list all of the services you offer with descriptions on your Google Business Profile.

If you sell products, you can list those too.

This will help potential customers understand what you do and how you can help them.

Plus, it will show up when people search for those services on Google.

It’s how Google learns what you do.

Google Business Profile Services

#5: Captivate Attention With Your Google Reviews

If you want to attract new customers and grow your business, you need to have a strong Google Business Profile.
One of the most important aspects of your profile is your reviews. potential customers will read your reviews to see if you’re a reputable business.
To get started, reach out to your customers and ask them to leave you a review on Google.
Remind them how much you value their feedback.
You’ll also get an email notification when someone leaves you a review so that you can thank them personally.


Respond to all reviews

Always do that first by responding to the review on Google.
Google loves to see that.
Plus, it shows new customers that you care about your customers.
If you have time, send a personal email, text or hand written note thanking the customer.
When someone leaves a bad review, don’t ignore it. Post a courteous response, and don’t be confrontational.
Remember you’re writing it for your new potential customers to see. Try to reach out to the customer, and resolve their issue.
Not just because of the review, but because it helps you build a strong brand online.
Letting people know that you care about their opinion makes it more likely they’ll change their mind about you in the future.
Example of a review on Google

#6: Post Often To Keep Your Profile Optimized

If you want to keep your Google Business Profile active, you need to add fresh content on a regular basis.

You can do this by posting updates about your business, special offers, or events.

Create posts about:

  • Frequently Asked Questions
  • One post for each service you offer
  • A post introducing each employee
  • Posts showing recent projects or services provided
  • Anything else to keep people updated!


cell phone with google business profile post


This will keep your profile relevant and engaging for potential customers.

The Real Secret To Local Marketing

Your Google Business Profile is free. Plus, it’s where most people turn to search for local businesses.

Ask yourself, if you found your business on Google, would you click? 

What do you look for when you’re searching for a local business? Great photos, reviews, professionalism? 

Do you have a profile that grabs attention?

It’s free to do, and your optimized Google Business Profile delivers results like these:

Google Business Profile example with results of phone calls, website visits and direction request from customers

The Ultimate Guide to Google Business Profile (2022)

If you need to reinvent your Google Growth Plan, check out the Ultimate Guide to Google Business Profile (2022)

Your Digital Marketing Foundation Strategy

We hope you enjoyed reading this post!

If you want us to just handle your local marketing for you, schedule a meeting with us.

We hope you enjoy reading this post!

If you want us to just handle your local marketing for you, schedule a meeting with us.