Do you want to grow your local business? If you’re like most small businesses, the answer is probably yes.
But how do you find customers in today’s digital age? How do you market your services?
Marketing a local business, especially on a budget, can be challenging.
But it doesn’t have to be if you follow Google’s blueprint.
Claiming, verifying and optimizing your Google Business Profile is the first step.
Here’s a quick outline of exactly what you need to do.
Straight, from Google.
#1: Get Listed And Verified On Google
If you haven’t already, the first step is to claim your Google Business profile page.
This is free and easy to do. Just go to Google Business and sign up with your business name and address.
Once you’ve verified your business, you’ll be able to start adding content to your page.
#2: Complete All Relevant Fields
First things first, once you’re claimed, it’s important to make sure that your Google Business Profile is complete and accurate.
This includes your
- service area,
- website and
- phone number
By doing this, you’re making it easier for potential customers to find you and learn more about your business. Plus, you’re more likely to show up in search results.
#3: Start Earning Trust With Photos
If you want to appear as an expert to customers, make sure to add your logo, cover photo and tons of great photos of your recent work to your Google Business Profile page.
This will show potential customers that you’re a credible business that they can trust.
Plus, adding photos of your work will give potential customers a better idea of the quality of your work.
And keep adding new photos each week!
#4: List Your Services With Descriptions
As a local service business, you should list all of the services you offer with descriptions on your Google Business Profile.
If you sell products, you can list those too.
This will help potential customers understand what you do and how you can help them.
Plus, it will show up when people search for those services on Google.
It’s how Google learns what you do.
#5: Captivate Attention With Your Google Reviews
Respond to all reviews
#6: Post Often To Keep Your Profile Optimized
If you want to keep your Google Business Profile active, you need to add fresh content on a regular basis.
You can do this by posting updates about your business, special offers, or events.
Create posts about:
- Frequently Asked Questions
- One post for each service you offer
- A post introducing each employee
- Posts showing recent projects or services provided
- Anything else to keep people updated!
This will keep your profile relevant and engaging for potential customers.
The Real Secret To Local Marketing
Your Google Business Profile is free. Plus, it’s where most people turn to search for local businesses.
Ask yourself, if you found your business on Google, would you click?
What do you look for when you’re searching for a local business? Great photos, reviews, professionalism?
Do you have a profile that grabs attention?
It’s free to do, and your optimized Google Business Profile delivers results like these:
The Ultimate Guide to Google Business Profile (2022)
If you need to reinvent your Google Growth Plan, check out the Ultimate Guide to Google Business Profile (2022)