Small Business Branding

Building a memorable brand in your local market using Google Business Profile is the best way to grow your local business and build your marketing foundation

Small Business Branding Is Your Solution

Memorable Small Business Branding Captivates Attention And Generates Leads

Small business branding is the thing that gets people to remember you. It’s your opportunity to grab attention.

So – why aren’t we all thinking more about our brands?

Most small business owners like us don’t put much thought into our brands. Sure…we all have a logo. Maybe you even have that logo on some pens or key-chains. It’s awesome if you’re thinking like that. You’re doing a great job already. We were once where you are – but here’s the thing… 

As your customer…I want to know more.

What’s your company stand for? Why should I trust you? What do you value? How can you solve my problems – better than the other guy? 

What Is Small Business Branding?

Small business branding is much more than the logo and slogan for your business. Put simply, your brand is how your local business is remembered. Your brand is who you are. It’s a combination of how your company looks and feels.

Earn Your Advantage Over Your Competition

The Benefits of Branding - If Done Right

Local businesses that have a strong brand have a huge advantage over the competition.

What’s the advantage? Well…you know who your customers are. And, what they care about. Build a small business brand known for honesty, superior work, and amazing customer service.

Then, you’ll crush the competition. Or, find a way to actually work with them. Plus, you’ll build long-term relationships that last. And, customers will refer you to their friends.

That means more business. Lot’s more, if done right.

Telling Your Story Connects You With New Customers

  • Explain the unique value your business delivers
  • Talk about why yo’re passionate about your work
  • Show quality photos of your business doing your thing
  • Use customer testimonials and reviews
  • Be consistent when you describe your business
  • Find ways to improve your community
  • Create content that educates your audience
  • Engage and be receptive to customer feedback
  • Proudly show off your unique qualifications

Let’s partner together to discover the story of you. That’s right. It’s all about you. You have a story to tell. 

It’s a story you already know, because, well…you’re living it.

It’s our job to actually listen to your story. And, what your goals are for your business – and life. Then, we use build marketing plan, that starts with a strong foundation. Together, we highlight what makes you special. 

We want to learn about what drives you. Guess what? 

So does the rest of your community. That’s why, after we learn all about you, we take what we learn, and we head back to the Pillar Digital lab. That’s where we get to work; crafting what you tell us about your life and your business into a story that your ideal customers will relate to. 

By crafting an engaging story about your business you can attract your ideal customer. Great company branding won’t only separate you from the scrupulous competitors. If done right, your brand story will make you the definitive authority in the minds of our community.

To me, branding is simple. Show potential customers you do the little things right. Treat your customers, like you want to be treated. Remember? The Golden Rule?
Joe Darragh

We'd Love to Learn More About Your Business

Let's Speak About Your Branding

A great brand story provides an opportunity to build relationships with potential customers, before you even meet them. Don’t just tell our community that you’re the best. 

Instead, use your branding to show them. And, it helps people relate to you.