Branding & Marketing For Local Businesses
Building a memorable brand in your local market using Google Business Profile is the best way to grow your local business and build your marketing foundation
Memorable Small Business Branding That Captivates Attention
Your branding & marketing is how you tell your story
Small business branding & marketing is how you first create your story. Then, tell that story to your potential customers. It’s your opportunity to grab attention.
So – why aren’t we all thinking more about how our branding & marketing tie together?
Most small business owners like us don’t always put much thought into our brands. Sure…we all have a logo. Maybe you even have that logo on some pens or key-chains. It’s awesome if you’re thinking like that. You’re doing a great job already. We were once where you are – but here’s the thing…
As your customer…I want to know more.
What does your company stand for? Why should I trust you? What do you value? How can you solve my problems – better than the other guy?
What Is Small Business Branding?
Small business branding is much more than the logo and slogan for your business. Put simply, your brand is how your local business is remembered. Your brand is who you are. It’s a combination of how your company looks and feels.
The Benefits of Branding & Marketing - If Done Right
Earn your advantage over the competition
Local businesses that have a strong branding & marketing strategy have a huge advantage over the competition.
What’s the advantage? Well…you know who your customers are. And, what they care about. Build a small business brand known for honesty, superior work, and amazing customer service.
Then, you’ll crush the competition. Or, find a way to actually work with them. Plus, you’ll build long-term relationships that last. And, customers will refer you to their friends.
That means more business. Lot’s more, if done right.
Telling Your Story Connects You With New Customers
- Explain the unique value your business delivers
- Talk about why you’re passionate about your work
- Show quality photos of your business & your finished work
- Use customer testimonials and a review generation strategy
- Be consistent when you describe your business
- Find ways to improve your business & community
- Create content that educates your potential customers
- Engage and be receptive to customer feedback
- Proudly show off your unique qualifications & skills
Create a Brand Story That Resonates Locally
Let’s partner together to discover the story of you. That’s right. It’s all about you. You have a story to tell.
It’s a story you already know, because, well…you’re living it.
It’s our job to actually listen to your story. And, what your goals are for your business – and life.
Then, we use what you tell us to build your marketing strategy. For most of our clients, that starts with your Google search results page. Together, we highlight what makes you special.
We want to learn about what drives you. Guess what?
So does the rest of your community. That’s why, after we learn all about you, we take what we learn, and we craft your That’s where we get to work; crafting what you tell us about your life and your business into a story that your ideal customers will relate to.
By crafting an engaging story about your business you can attract your ideal customer. Great company branding won’t only separate you from the scrupulous competitors. If done right, your brand story will make you the definitive authority in the minds of our community.
Speak With Us About Your Branding & Marketing
We'd Love to Learn More About Your Local Business
A great brand story provides an opportunity to build relationships with potential customers, before you even meet them. You then use your marketing to tell that story. But, don’t just tell your community that you’re the best.
Instead, use your branding & marketing to show them. That’s how you start relating to your customers.