3 Reasons Small Business Branding Is Essential for Contractors

We promise you not to use industry jargon, but this is one of those marketing words you have to know. A brand is different things to different people, but it all boils down to the same thing. Your brand is how your small business is perceived to your potential customers. It’s why small business branding is essential.

Your Small Business Branding

A brand is not just your logo and your colors. Small business branding is everything that makes up your public image. It’s the totality of all the things that impact how your community views your small business. Does your local community think about your business as a unique, value-add to their lives and your community? Or, do they think of you as just another money hungry entrepreneur? Your small business branding is what will answer that question.

What Makes Up Your Branding?

Small business branding for home service businesses

When most of us think about a brand, we think about big corporations. Coca-cola, McDonalds and Ford are three of the most popular brands in the world. They don’t just paint a picture in your head, they make you feel a certain way. Great small business branding will create those same feelings. Use what your audience can see and hear, but also the subconscious.

  • Font styles
  • Logo
  • Your mission & values
  • Colors
  • Design styles
  • Ethics & values
  • Feelings you create
  • What you stand for
  • Business culture
  • Community outreach

All of these, and much more play into who you are and why you do what you do. Your small business makes you feel a certain way. Your goal is to give your community that same feeling when they think about your business.

3 Reasons You Need Small Business Branding

Creating a brand means being consistent. Your small local business must have a uniform message that tells a story. Anytime you deviate from your general branding, you confuse your audience. 

Setting brand identity guidelines, and documenting them, will help to ensure your entire small business is persistent with your message. Failing to focus on small business branding from the start is a mistake. Not yet convinced that you need a brand?

#1 - To Communicate The Value You Deliver to Homeowners

Creating a brand means being consistent. Your small local business must have a uniform message that tells a story. Anytime you deviate from your general branding, you confuse your audience. 

Setting brand identity guidelines, and documenting them, will help to ensure your entire small business is persistent with your message. Failing to focus on small business branding from the start is a mistake. Not yet convinced that you need a brand?

#2 - To Create Awareness With Homeowners In Your Community

Studies show that small businesses who focus on branding are more memorable. This isn’t short term awareness. Your marketing your business for the long run. Slow, steady and consistent messaging is what creates the most memorable businesses. Once you decide the message you want to deliver, you can use marketing to tell your brand story.

#3 - To Set Your Contracting Business Apart From Competitors

Do you want to stand out from the crowd of mediocrity? Branding can help. Tell your community why your small business is unique. Don’t talk just about the services you offer. You’ll want to talk about everything that makes you special. Your values, what drives you, your interests, your employees and so much more make you one of a kind. Share that with the community you reside in and people will listen 

Small business branding is so commonly overlooked, but is so essential. It’s a mistake to think that brand identity guidelines only apply to bigger businesses. Do you have a favorite restaurant in your community that always puts a smile on your face? Think about their brand and why it resonates with you. 

Being aware of the branding all around us, let’s us all be better small business owners.