Includes a custom design & all of the essential pages that we recommend every business starts with.
Click a tab below to learn more about the specific features included with your Core WordPress Website.
Your Core WordPress website includes the essential pages that every local business needs. This includes the following pages:
Your Local Marketing Specialist will write all of the content for your website, following best practices for both SEO & conversions. Here’s how:
Your Core WordPress website will include a custom designed theme to match your branding. You can send us websites you like for inspiration, or you can leave the design up to us. Here’s how we create your custom design.
The design from your homepage will carry through to all of the additional pages on your website.
Your layout will be optimized to look good when people visit your website using cell phones.
Your layout will be optimized to look good when people visit your website using iPads or other tablets.
Using tools like SEM Rush and Google Keyword Planner, we devote 1 hour to research what your potential customers are searching for online when they are looking for businesses in your category.
This research will help us to write the content for your Homepage and About page, so that you have the best chance of ranking high on Google. We’ll select 1 primary keyword for each page on your site, and also come up with a list of secondary keywords to include throughout the page.
Search Engine Optimization includes things you need to do on each page of your website, and behind the scenes to show up in online search results. Really, SEO is just Customer Experience Optimization. As Google’s search engine improves with time, outdated hacks to get your website to show up on page 1 of search results don’t work.
Google wants you to focus on providing good, complete information and a fantastic customer experience. It’s the same thing your customers want. For each page on your website, we’ll follow SEO best practices.
Our developers follow best practices when building your website to ensure it’s fast and easy for people to use on Desktop, Tablet & Mobile devices. We’ll also install WP Rocket, a WordPress plugin that enhances your website’s performance.
Your website will follow best practices for website security so that your site stays secure. We’ll use the SolidSecurity WordPress plugin to help keep your site protected and prevent spam.
All of the images you send us for your website will be resized and converted to .webp files so they look fantastic, without harming your website speed. The size of your images impact how well your website performs. The .webp file type takes up less storage space than .jpeg and .png, but look just as good.
Google Analytics is a free tool that helps you understand how people find and use your website. It shows how many visitors come to the site, where they come from (like Google searches or social media), and what pages they look at. This helps business owners see what’s working and what’s not. By tracking this information, businesses can make smarter decisions to get more customers and grow.
Google Search Console is a free tool that helps you understand how Google views your website in their database (index of websites). It helps ensure Google knows about your website and that all the Local SEO features are working right. Google Search Console also lets you see what people type into Google when your website comes up in the search results.
The step-by-step process we follow to build your Core WordPress website includes support during every step from your Local Marketing Specialist. You’ll get a 1 hour strategy session to plan your messaging, 2 rounds of edits for your design mockup, and a round of edits for all of the content we write.
If you need additional time working 1-on-1 with your Local Marketing Specialist, we include an additional 1 hour of miscellaneous consulting time at no extra cost. For most of our clients, this is more than enough time to strategize the content on your website.
If you require further support, you can purchase consulting time at the rate of $147/hour.
Here’s what you can expect when working with us to build your WordPress website.
You tell us about your business, and we’ll write the content for each of your website pages. You’ll have a chance to edit what we write before your website goes live.
You send us photos of your best work, and we create a custom website design to match your brand. We’ll mockup a few versions of the design and pick your favorite.
We build your website to look exactly like it does in your final mockup. After your website is built, we’ll optimize it look good on desktop, tablet & mobile before it goes live.
Every local business needs a website that reflects the quality of their work and makes it easy for customers to connect with them. Our Core WordPress Website is the foundation for long-term online growth—designed for both SEO and usability.
What Makes the Core WordPress Website Essential?
✅ Custom Design – A professional, user-friendly layout tailored to your brand.
✅ SEO-Optimized – Built to rank on Google and help potential customers find you.
✅ Fast & Mobile-Friendly – Ensures a seamless experience across all devices.
✅ Scalable Foundation – Start with the essentials and expand as your business grows.
What’s Included?
The Core WordPress Website includes the essential pages every business needs:
Once your foundation is set, you can easily add additional pages for specific services, locations, or other important content as your business grows.
After we have your 1 hour onboarding call to strategize your messaging, it typically takes 4 weeks to build & launch your website.
Here’s a few reasons why it might take longer:
Review & Edits: We’ll send you the written content & a design mockup for approval before we start building each page. The 4 week timeline is based on you providing us edits & comments within 24 hours. We know as a small business owner, sometimes you get busy and can’t respond that quickly. If there are some delays, that will push back the 4 week timeline.
Additional Website Pages: The Core WordPress website includes the most essential website pages. However, many local businesses can benefit from adding other pages. If we add additional pages to your website, it might make sense to finish all of the pages before launching your site.
When we’re done with your website, it will start to appear in Google search results when people are searching for businesses in your category.
How high you rank in search results depends on several factors including your local market, your competitors, your reviews, and your overall online presence.
Some businesses might begin getting clicks from Google with just your Core WordPress website. Most businesses need to add additional Service Pages to your website, dedicated to each individual service that you want to promote online.
Our Local SEO Monthly plans will help you manage and grow your reputation online to give you the best chance of ranking on page 1 of search results.
The Core WordPress Website service does not include unlimited edits. The goal of this service is to build you a high quality, custom website at an affordable price.
When we create your custom website design, you get 3 custom mockups to choose from. After you pick your favorite, we’ll create the design of your full homepage in a PDF before your website is built.
Once we have the complete design, we’ll send to you for 1 round additional round of edits. At that point, our designers will make any changes that you request, then send you a mockup for final approval.
After two rounds of edits to your design, additional edits will be billed at $89/hour.
Once you approve the final design mockup, we’ll start building your website to look exactly like it does in your mockup. If you require design updates after your website is already built, these will also be billed at the rate of $89/hour.
Here’s how we create your custom website design for your Core WordPress website:
Yes. You’ll need to host and maintain your website to keep it online. We have monthly managed website hosting plans starting at $47/month where we take care of everything that you need to keep your website fast, online, and providing a good user experience.
We also offer Local SEO Plans to help you grow your online presence and outrank your competitors. These plans all include managed website hosting and start at $197/month.
Service Pages
You’ll need 1 dedicated page on your website for each service that you want to promote online.
Location Pages
Location pages help you rank on Google in cities that are further away from your primary business address.
Other pages that might help:
The Core WordPress website establishes a solid foundation for your website that you can easily add to as your business grows. We’ll help you balance your budget, beginning with the most critical pages, then add new pages as your business grows.
A Service Page is a dedicated page on your website that focuses on a specific service you offer.
Having individual pages for your most important services helps Google understand your relevance when people search for those services, increasing your chances of ranking higher in search results.
Each Service Page is designed to:
You don’t have to add all service pages at once. We recommend starting with your core services—the ones that drive the most business—and expanding as your company grows. Over time, adding more service pages strengthens your website’s authority and helps attract even more customers.
A Location Page is a dedicated page on your website that highlights a specific area your business serves.
While your core WordPress website helps you rank within a certain radius around your business, your visibility in search results decreases the farther you get from your primary location—especially in competitive markets.
Why Location Pages Matter:
If you’re just getting started with online marketing, you may not need location pages right away. However, as you grow and want to attract customers from a wider area, adding dedicated pages for key locations can significantly improve your search rankings and lead generation.
If you start with just your Core WordPress website, you’ll still show up on Google when people are searching for businesses in your category. However, you likely won’t show up on Google when people are searching for the individual services that you offer.
For example, a roofer might rank when someone is searching “roofing contractor near me” but would need a page about “Roof Replacement” if they want to rank for the search term “roof replacement near me”
If your budget is tight, you can begin with just your Core WordPress Website, and once you start generating leads, reinvest in your marketing with additional website pages.
Tell us a bit about your business and we’ll reach out to:
