Partner with a local SEO agency that builds you a strong online presence so you get found when new customers are searching for businesses like yours.
Local SEO is about telling your unique story online, and consistently building your reputation.
If you’re struggling to get leads from Google, you might be:
No matter what industry you’re in, your local business has competititon. So, what makes your business different? Local SEO is about answering the question, “why you” and making it easy for people to learn your story.
Before Google recommends your business on page 1 of search results, they want to know you can get the job done right. It’s our job to show them. Work 1 on 1 with a Local SEO Specialist to craft a story that sets you apart from all of your competitors.
Then, we use your Google Business Profile, your website, and listings in directories like Yelp, NextDoor, and Bing to share your story online. After your story is clear, we work with you each month to manage and build your reputation online.
Work with an SEO company that prioritizes what’s most important. We’ll start with our local SEO setup services. Then, choose one of our monthly packages to manage your reputation, capture leads, and grow your sales.
One-time services to setup a new business, or optimize your local SEO for an existing business online.
Setup and optimize your Google Business Profile as the first step to ensure Google, and potential customers have accurate information about your business, and the results you deliver to your customers.
Show that your business is well-established and earn trust online by creating your business listing in important online business directories. We manually create your listings and they’re yours to own.
Figure out how potential customers are searching for services you provide. Then, we update the content on your existing website to make sure Google, and new customers can easily learn about your business.
We have (4) different monthly plans that you can choose from: Essentials, Basic, Premium & Elite Plans.
Every Monthly Local SEO Plan includes the following core services that every business needs as part of your online marketing.
We’ll recommend one of our Monthly Local SEO Plans on your budget, your competition, and your goals. Every plan includes the Core Services, plus the additional features outlined below.
Includes the Local SEO Essentials needed to manage and grow your online presence.
We do double the amount of time spent on your SEO + edit & post video clips that you send us.
Adds social media account management + Increases the work we do to manage and grow your online presence + Review management across all platforms + Enhanced website performance.
Adds a monthly blog to your website + Increases the amount of work we do to manage and grow your online presence + Management for 1 additional social media account.
If none of our monthly plans seem right for your business, speak with us about customizing a monthly service that fits your budget and your goals.
Pillar Digital Marketing is a phenomenal agency to work with. The knowledge that Pillar provides my company with is beyond expectations. Joe and his team continue to go the extra mile to help my company succeed. They have corrected mistakes that were made in the past, and taken our website to front and center in our area.
Roofing is what I do. I’m not technologically savvy, I didn’t know how to get leads, how to get customers. Pillar took the lead on my marketing, worked through my webpage and each year, it becomes better. They helped me go from a startup, to one of the largest, most highly reviewed roofers in Westchester!
I cannot recommend Joe enough for your website, SEO and google listing needs. He is a true expert and great communicator and all around amazing human. We are super happy with the results we’re seeing on the work he did on our website.
After dealing with a bunch of different companies Joe and Pillar Digital Marketing stood out. Joe has been honest, reliable, and extremely effective since the day we started working together. My business has also grown significantly since he built my new website. I will continue to reccomend Joe to all my family and friends in business.
Before working with Mark and Joe, we didn’t have anything online and always relied on word of mouth. Now, we’re getting more leads each month for our excavation company. It didn’t happen overnight, but a few months after our website was up we started getting calls and leads from our website. Highly recommended!
Highly recommend Pillar. They have been a huge help. Originally used a different company when I first started and wasn’t happy with them. Joe was able to show me multiple errors with my current website and google profile and totally cleaned everything up. If you want someone who actually cares you’re at the right place.
Craft a unique and compelling story that gets you found on Google by focusing on what’s most important now. Then, taking the next steps with your marketing when the time is right.
Start a conversation with a Local SEO Specialist, not a sales rep. We’ll speak about your goals and our strategies, then deliver a custom proposal that fits your budget.
Your Local SEO Specialist will meet with you to learn all about your business. Then, we build your online presence to show that your business is qualified, well-established, and unique.
You’ll start getting more calls, website clicks, and leads. The results keep improving each month as we build your reputation to show you’re qualified & trustworthy.
Work with an SEO company that helps you take the right steps, in the right order so that you can get found online without relying on expensive ads.
Step 1, we have an informal discussion to learn more about your business and the services you provide. Then, we create an outline of your Brand Messaging, with important details we need to build your reputation online.
Step 2, we create your Google Business Profile, or update your existing profile with your messaging to ensure you show up and stand out. You’ll get a custom Growth Strategy so you can grow your profile each month.
Step 3, we make sure your website is optimized for local SEO. That means fast & easy to read, with content that delivers your messaging. If you built your website with us, this will already be done.
Step 4, we create and update your profiles on important online business directories such as Yelp, BBB, Bing, NextDoor, and more to show that your business is well-establilshed online.
Step 5, we manage & grow your local SEO while you focus on your customers. Each month, we make updates to your Google listing and website to keep building your reputation and leads.
Simplify your local SEO. Ditch the technical jargon, and put the focus on building your reputation online and delivering a fantastic experience for your customers.
Every qualified local service business deserves a local SEO agency that gets you found online.
Are you ready to meet yours?
Click a tab below to learn more about the specific features included with your Local SEO Monthly Plan.
Work one-on-one with a dedicated Local Marketing Specialist who takes the time to understand you and your business. Dealing directly with a local marketing expert as your single point of contact ensures clear, seamless communication. Your Local Marketing Specialist is available by email, phone, and text.
We continuously monitor mentions of your business name across local search results. This includes tracking where your business is mentioned, understanding what people are saying, and identifying any harmful or negative content. We’ll keep you informed of any harmful information, so you’re always aware of your online reputation.
Your dedicated local marketing specialist is here to guide you through key decisions that affect your marketing and overall branding. As a small business, your time and budget are precious – so it’s crucial to make the most of both. When opportunities or challenges arise, we’ll help you navigate them with up to 30 minutes of strategic advice tailored to your current situation and long-term goals. Whether you’re looking to grow, pivot, or resolve issues, we’ll provide the insights you need to make informed decisions that align with your business objectives.
Here are a few examples of the questions we commonly help our clients each month:
I received a call from Google about my Google Business Profile; is it legitimate?
I received an email from Facebook about my business page; is it legitimate?
I forgot the password to one of my accounts, and I can’t login. How do I fix it?
I have an opportunity to sponsor a local event. Do you think it’s a good use of my marketing budget?
I was contacted about buying ad space in a local magazine; what do you think?
We’ll continuously manage your Google Business Profile according to Google’s latest guidance and best practices. This includes:
Keeping your contact details and business information up-to-date
Optimizing your profile to leverage new features as they are released by Google
Regularly adding photos that showcase your business and the work you do
Managing photos and videos added by your customers
Managing details about your products and services
Responding to questions from potential customers to keep your profile active and engaging
Updating your business hours, including special hours for holidays and unexpected closures
Managing welcome offers for new customers and promoting active sales or special promotions
Troubleshooting issues such as profile suspensions to ensure your business stays visible
Monitoring and responding to suggestions for profile updates from Google or the public
Actively managing your Google Business Profile is crucial if you want to appear in local search results and outrank your competitors. By staying on top of updates, managing offers and promotions, and engaging with your audience, we help ensure your business stands out in local searches.
A local business that is continually getting reviews on a regular basis sends the right signals to Google that you’re a qualified, reputable, and active business that the customers care about. Search engines like Google use many different signals from your reviews when considering how high you should rank against your competitors.
Those signals include:
Number of reviews
Frequency of reviews
Review rating
The words and phrases that customers write in reviews
Google Only Review Management
Personalized 3-part strategy to help you grow your Google reviews
Custom written responses to each new customer review on your Google Business Profile
Troubleshooting negative reviews on your Google Business Profile
Multi-platform Review Management
Personalized 3-part strategy to help you grow your reviews on Google, Yelp, Social Media, and your website
Custom written responses to each new customer review on your Google Business Profile, Social Media Accounts, and all Directory Listings we’ve created for you
Troubleshooting negative reviews anywhere they appear online
FREE printing of custom review request cards with QR Code
We’ll create and manage custom Google update posts tailored to your business needs. These posts will keep your customers informed about:
New products & services
Before and after photos
Upcoming events
Important announcements or updates
Seasonal offers and holiday specials
Customer testimonials or success stories
Each post (see examples above in this section) is designed to keep your audience engaged, improve your visibility in search results, and drive more traffic to your business.
By regularly updating your Google Business Profile with fresh, relevant content, both Google and potential customers can learn more about your business and the unique value that you provide to your customers.
We edit and optimize your images according to Google’s photo guidelines before loading them to your Google Business Profile.
We also edit and optimize any photos that we add to your website.
Both the Basic and Premium Managed Website Hosting Plans will take care of all of the essentials that you need to keep your WorPress website online, up to date, and providing a fantastic user experience. Every Managed Website Hosting plan includes:
Basic Managed Website Hosting:
Premium Managed Website Hosting:
We’ll identify and track your top 10 local competitors in your primary business category as well as your top 10 competitors for 5 custom search phrases. This helps us see how you rank against your competitors and spot areas where we can boost your local SEO. By understanding your competition, we can focus on the strategies that will help you stand out and grow your online reputation each month.
You’ll have access to an easy to use report each month that monitors your local search performance and various signals that impact your rankings on Google and other search engines. This includes:
These reports allow you to more easily understand the work we’re doing each month and how it is impacting your local search rankings over time.
We’ll monitor your business and your top competitors so that we can report to Google* any policy violations that competitors are using to gain an unfair advantage in local search rankings. Common violations include:
*We will make our best effort to combat any unfair advantages used by your competitors in violation of Google’s policies and report each instance to Google; we cannot guarantee that Google will take action to suspend or update your competitors’ profiles.
A major factor that impacts your local search rankings is how close the person searching is to your business location. Local Search Grid tracking is an advanced tool that allows us to drill down to precise locations within the cities you serve to learn how your business is ranking against your competitors. This data allows us to better customize the Local SEO Work that we do on your website and building your online presence. These reports also help you track the impact of Local SEO work over time.
Each month, we’ll allocate a block of time to custom Local SEO work so that you gradually improve your rankings each month. The tasks that we complete fall into 1 of 2 primary categories; On-Site SEO & Off-Site SEO.
Based on your current rankings and your local competitors, we’ll identify which tasks will benefit your business most. You’ll have access to an ongoing log summarizing the tasks that we complete each month so that you never have to wonder if you are getting what you pay for.
On-Site SEO
On-site SEO works to enhance the quality of your website messaging and the experience people have while navigating your website to learn about your business.
Keyword Analysis and Website Optimization: We analyze how your website is performing for popular search phrases using rank tracking reports, Local Search Grid tracking, Google Business Profile (GBP) search queries, and keyword research tools. Then, we fine-tune your content to target the most relevant keywords, helping you gradually and consistently get more customers from Google.
Advanced On-Page SEO: We add special code (schema markup) to your website that helps Google better understand your business. This can make your business stand out more in search results.
User Experience Optimization: We use analytics and conversion tracking to see how visitors interact with your website. Then, we improve your site to make it easier and more enjoyable for potential customers to use, which can help your site rank higher on Google.
New Content Creation and Updates: We write and add new content or update existing content on your current pages, such as blog posts, articles, or service descriptions. We can also embed videos to make your content more engaging. This keeps your site fresh and informative without the need to create or design new pages.
Off-Site SEO
Off-Page SEO focuses on increasing your business’s visibility and credibility across the web. By managing your online presence beyond your website, we help build trust and authority, making it easier for potential customers to find and choose your business. This also helps search engines like Google view your business as more credible, which helps improve your search rankings against your competitors.
Building Online Business Listings: We use Citation Tracker reports and Competitor Analysis to identify new places to list your website online. We create and manage listings on local, national, or industry-specific directories where your competitors are listed, improving your online presence and visibility.
Managing and Updating Listings: We actively manage your business listings by regularly posting updates, adding new projects, and uploading photos. Keeping these profiles up to date ensures they stay fresh and engaging for both search engines and potential customers.
Link Building and Mentions: We work to get your business mentioned on reputable websites, using tools like Help a Reporter, Featured.com, Qwoted, and Connectively. These tools help us secure high-quality mentions and backlinks, which build your domain authority and improve your search rankings.
The Local SEO Audit report is a monthly report to assess how you’re doing in (7) categories which have a significant impact on your overall search rankings. This report is designed to help local business owners easily understand your online presence and how well you are doing compared to your competitors.
The Local SEO Audit makes it easy to identify potential problems so that can follow-up with us, ask questions, and ensure we’re adding value to your marketing.
Using video clips that you send to us, we create (4) 10-30 second videos optimized to post on Google and your social media profiles.
We take the content we create for your Google Business Profile and repurpose it for posting on the social media accounts that best fit your business. That means we resize your images or videos and optimize the written part of the post to fit the social media platform’s guidelines.
Google now allows you to integrate your social media accounts with your Google Business Profile to help engage potential customers and stand out from your competitors. These weekly posts support your overall Local SEO strategy by showing Google your business is active. Plus, potential customers often check your social media to gauge your business’s legitimacy. This service focuses on boosting your online presence and branding.
Includes FREE profile setup and/or optimization for the social media accounts, and between 4 – 8 posts on each account, each month. The number of posts we make depends on how many new images and video clips you send to us for the month. It also includes responding to up to (2) comments per post.
The purpose of this service is not to generate leads on social media but to give you a strong presence on social media. If you want to build a social media account for lead generation, that would be an additional add-on service.
Each month, we send you a short 5-10 minute video where we walk you through your monthly results and help you understand how the work we’re doing is helping you grow online. Your video debrief report will review:
We will manage and produce content for your blog by researching SEO keywords, analyzing competitors, and creating content clusters to improve visibility and drive traffic. Each article is approximately 500 – 750 characters, or enough characters to satisfy the topic sufficiently.
Our service includes writing and publishing optimized blog posts, ensuring consistent, high-quality content that resonates with your audience.
We focus on building a strong content strategy to help boost search rankings and grow your online presence. This helps your long-term with SEO and overall branding.
Tell us a bit about your business and we’ll reach out to:
Full service local marketing agency for local service businesses. Working remotely from Westchester County, NY.
