Local Marketing Foundation Setup

Get the essentials in place so that your local business can earn trust online, and start showing up when people are searching for the services you provide.

Price: $2,997

Graphic with a contractor in the middle showing 5 parts of the local marketing foundation blueprint strategy starting with branding, google business profile, website and online listings

Step #1: Branding

We’ll kick off our partnership with a brand strategy meeting. It’s how your marketing specialist will learn everything we need to know about your business, and what makes you special.

Then, we build your Google Business Profile, Core WordPress Website, & Online Directory Listings – the (3) most essential services to begin your local marketing.

Step #2
Google Profile Optimization

A well-optimized Google Business Profile enhances your credibility, improves your search rankings, and makes it easier for potential customers to find and engage with your business. Your Google Profile is probably the most important part of your marketing as a local business.

Step #3
Core WordPress Website

Every business needs a website that matches the quality of the work that you do. The website we build will help you (1) show up when people are searching on Google & ChatGPT, and (2) Turn any attention you get online into new customers.

Your core WordPress website includes the 5 most important pages every great website should have: Homepage, About Us page, Contact page, Testimonial page, Photo Gallery page.

Each page is built to:

  • Look great on phones, tablets, and desktops

  • Load quickly and run smoothly

  • Be easy to navigate, skim through, and understand

  • Help customers & search engines like Google clearly understand what you do, what makes you different, and how to get started

Step #4
Directory Listing Setup

When someone searches your business name, the first page of Google should be filled with results all about your business — not your competitors.

That’s why directory listings are so important. Sites like Yelp, Bing Places, Yahoo Local, Better Business Bureau, and even Nextdoor are expected by both customers and search engines.
They build credibility, help you show up in search results, and can even send new leads your way.

And if you’re missing from these platforms, Google won’t have enough to work with… so it fills in the gaps by showing other businesses instead when people search your name.

That’s one of the fastest ways to lose a customer — before they ever give you a chance.

 Why Directory Listings Matter   

  • They help show people you’re a real, established business

  • They give search engines more reasons to trust and rank you

  • They help control what people see when they search your business

And, most directory listings don’t need constant updates — once they’re set up right, they work in the background to boost your online presence.

Start a No-Pressure Conversation

Tell us a bit about your business and we’ll reach out to:

joe darragh and mark congionti in white pillar digital marketing agency tshirts specializing in local marketing services