We focused on building a professional online presence so they show up when new customers are searching, and turn all the attention they get into customers.
We uncovered the details that make this shop unique and built their brand message around the things customers care about most.
During the first 120 days, Autotech saw a significant increase in visibility, phone calls, and website visits from people searching on Google.
| Metric | Before | After | Change |
|---|---|---|---|
| Google profile appearances (visibility) | 1,109 | 2,517 | +127% YoY |
| Calls from Google | 375 | 746 | +99.5% YoY |
| Website visits from Google | 105 | 191 | +81.9% YoY |
| Direction requests from Google | 309 | 466 | +50.8% YoY |
| Google reviews | 307 | 351 | +44 (+14.3%) |
During these first 120 days, they started ranking on page #1 of Google for the following high-value searches:
Their rankings will continue to improve as we manage and grow their online presence each month.
The work we completed over the first 120 days to build a strong online presence for Autotech is the first stage of local marketing. They’re ranking when people are generally searching for auto repairs, mechanics, tires, brakes & alignments.
But they also want to show up when people are searching for other specific types of auto repair services they offer. When the time is right, the next step is to add a new page on their website dedicated to the new services they want to rank for:
We started with 3 custom design options for Autotech to choose from.
Autotech chose their favorite design option, and then we finished designing the homepage.
Then, we built the core pages on their website, and optimized the pages to get recommended by search engines.
Finally, we added 1 page for the services they want to prioritize, and a page about financing since that’s something that sets Autotech apart from competitors. It’s important to have 1 page on your website for your most important services.
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