Marketing ROI Calculator

Enter your numbers. We’ll calculate ROI, break-even customers, and acquisition costs.

Monthly leads from marketing

% of leads converted to customers

If 1 in 4 leads becomes a customer, enter 25.

Average invoice amount

Average profit margin

Gross profit margin on an average job.

Monthly marketing spend

New customers (from marketing spend)

—

= Leads × Conversion rate

Monthly profits (from marketing spend)

—

= Customers × (Avg invoice × Profit margin)

ROI

—

= Profit ÷ Spend

Net profit after spend / month

—

= Profit − Spend

Customers to cover monthly spend

—

Customers needed so profit = spend

Acquisition costs

Cost per lead — Cost per customer —

Based on your inputs above

Once you get — customers each month, you cover the cost of your monthly marketing. We also auto-calculate your cost per lead and cost per customer.