If you’re qualified, reputable, and do great work, we can build your brand online so that you get leads when new customers are searching for general contractors on Google.
No matter how somebody finds out about your general contractor business, they’re probably going to search you online. Potential customers want to see that you’re qualified, reputable, and do great work. So does Google. That’s what SEO for general contractors is all about – earning trust so that you can rank on Page #1.
First, we’ll make sure that your website and Google Business Profile matches the quality of the work that you do. It has to be easy for potential customers to answer the question “why you?” and not your competitors.
Then, we’ll work with you each month to manage & grow your presence online. As we strengthen your online reputation, your visibility on Google increases, bringing you more and more leads when people are searching for general contractors. And since our work is focused on building your credibility, everything we do will also help when people search for your business name directly.
Work 1-on-1 with a local marketing specialist that gets to know you and your business. We’ll handle your SEO and everything else you need, so that you can focus on what you do best.
Build a beautiful, fast website that makes it easy for Google and new customers to learn about your business.
We handle everything that impacts your SEO & online brand so that you outrank your competitors on Google.
Create all of the custom graphic designs that you need to market your business online and in your community.
We build your website, Google Business Profile, and online presence to earn trust so that you can consistently generate leads from Google. Here’s how it works.
We’ll begin with a brand strategy session where we’ll meet to learn all about you. Then, we’ll write you a brand message that sets you apart from other General Contractors near you.
Using your brand message, we’ll build you a website and Google Profile that’s optimized for SEO. Your professional online presence will show off your best work, and help you earn trust when people find you online.
After we build you a strong online presence, you’ll start ranking on page #1 of Google. As we work each month to grow your reputation, you’ll gradually get more and more leads.
Mazzacone Contracting is a general contractor that was established in 2024. The owner Rob knew he wanted to hit the ground running with a beautiful website that brought in leads for all types of general contracting projects. We built them a custom designed WordPress website with 14 pages. Each page is optimized to rank on Google for a different service.
Benjamin Rose Builds is a general contractor that was established in 2020. At first they relied on word of mouth referrals. In 2024, the owner Seth wanted to start getting leads from Google. We built them a custom designed WordPress website optimized to help get them leads for large projects such as home remodels, basement finishing, additions and architectural design.
Our approach to SEO for general contractors starts with what’s most important. We get you setup with the essentials, then continue to grow your SEO each month with our monthly marketing plans.
We begin with a brand strategy session where we’ll learn all about your business—your services, your process, and what customers can expect when working with you.
Your brand message is the foundation of your marketing. It’s the story we tell about your business—answering the critical question:
“Why you?”—instead of your competitors.
Lots of contractors have generic, cookie-cutter content on their websites. Others use AI to write content that might sound good, but fails to communicate what makes them special. A clear & unique brand message is the first opportunity you have to differentiate your business.
You’ll also send us quality photos of your best work, so that we can also tell your story visually.
Next, we’ll use what we learn to build a beautiful, high-performing website that delivers your Brand Message and reflects the quality of your work.
If you don’t have a great website, we’ll create one that’s fast, professional, and designed to convert attention into leads.
If you already have a good website, we’ll upgrade it to ensure it’s optimized for SEO for general contractors.
Your website is the center of your online marketing, and it guides your visitors towards becoming a lead. So we’ll make sure it’s built right, looks great, and is easy to use.
In addition to essential pages like your Homepage, About, and Contact, you’ll need one dedicated page for each of the services you want to promote online. We’ll start with the services that are most important to your business, then gradually add new service pages as time goes on.
Once your website is ready, we’ll build and optimize your Google Business Profile (GBP). When it comes to SEO for general contractors, GBP is the most overlooked strategy. We’ll make sure your profile is complete with tons of great photos and videos showing off your best work. We’ll also use our proven strategy to help you grow your reviews.
We’ll make sure your business is accurately listed in the top Online Directories. Consistent directory listings improve your search engine rankings, increase visibility, and help customers find accurate information about your business quickly. It’s important to get as many different trusted websites to link to you as possible, as Google views these as ‘votes’ for your site/business.
Having all of your directory listings setup also ensures that when someone searches your business name on Google, there will be plenty of results to show in addition to your website. This helps show potential customers that you’re well-established.
Your website, Google Business Profile and online directory listings are what make up your Local Marketing Foundation. It’s the best way to get started with SEO for general contractors. But, it’s important that you can understand the results you get.
We’ll setup Google Analytics and Google Search Console so that we can understand how people are finding and using your website.
We’ll also setup keyword tracking so that you can see exactly how your business is ranking for different search terms in your area.
Once we’ve built your Local Marketing Foundation, our work doesn’t stop. We continue working with you as your Chief Marketing Officer, making sure your online presence keeps growing and generating high-quality leads every month.
Marketing isn’t a “set it and forget it” task—Google rewards businesses that stay active and relevant online. That’s why we manage everything for you, so you can focus on running your business while we focus on bringing you more customers.
Monthly Maintenance & Ongoing Reputation Growth
You can select from one of our monthly packages to handle critical tasks that impact SEO for general contractors:
Monthly marketing packages range from $597 to $2997 per month
Beyond the critical tasks, we also dedicate time each month to high-impact strategies that drive even more leads. The amount of time we spend depends on the package you choose.
We’ll prioritize the tasks that make the biggest difference for your business depending on your competition and your goals:
The longer we work together, the stronger your online presence becomes—so leads don’t just trickle in, they start flowing consistently.
Common questions that genereal contractors ask about SEO & local marketing.
There are two parts to your investment into SEO services:
Part 1 is the initial setup:
The first part to SEO for general contractors is having a website, a Google Business Profile, and an overall online presence that helps to tell your story online. We call this your Local Marketing Foundation.
The strategy we use is fully customizable based on your business, the level of competition in your market, your budget, and your goals.
For the average general contractor, the initial setup cost ranges from $2,997 to $5,997 to build your Local Marketing Foundation, depending on how many different services you want to promote online.
Most of general contractors recoup this initial investment after getting between 2-5 jobs from their marketing.
Part 2 of your investment is for monthly maintenance & growth.
We have (4) different monthly marketing plans ranging from $597/month up to $2,997/month. We’ll recommend the plan that’s right for your business.
Most general contractors recoup the monthly ongoing investment after getting 1-3 jobs each month from their marketing.
SEO for general contractors isn’t just about showing up on page #1 of Google. The work we do to improve your SEO also improves your overall reputation online.
There are lots of ways people might find out that you exist.
They might hear about you from a friend. Maybe they see a wrapped truck in town, a yard sign, or receive one of your flyers in the mail. They might read your posts on social media, discover you in search results, or find one of your online ads.
All of these are ways to get attention. Once you have the attention of a potential customer, they’re probably going to visit your website, and search you on Google. It’s important that you’re proud of what they find.
Everything you do for SEO also helps to tell your story and earn trust from all of your potential customers.
Plus, SEO is the type of marketing that delivers the highest ROI. The work we do for SEO helps you for the long-term. With other types of marketing like PPC ads, once the ads stop, the benefits do too.
Google has to show the best businesses in search results. If people couldn’t find reliable, trustworthy local businesses on Google, they’d search somewhere else. Google doesn’t want that.
That’s why the only way to rank on page one is to first make sure Google knows about all of the services you offer. Then, prove to Google that your business is qualified, reliable, and trustworthy.
That’s exactly what we help you do.
As we work on your SEO to strengthen your online reputation, your visibility on Google increases, bringing you more and more leads. And since our work is focused on building your credibility, everything we do will also help when people search for your business name directly.
After you’re setup online with a professional website & Google Business Profile, most general contractors start getting leads from SEO within 90 days. There are several factors that Google considers when they return local search results. The longer you work on SEO, the better the results get. So, a lot of it depends on where you’re starting. If you’re a newer business, without many reviews, SEO can take a bit longer to work. If you’re a business with tons of reviews, that’s been around a long time, SEO might work faster.
If you want SEO to work for you, it’s important that you’re great at what you do. You need to be licensed, insured, and deliver fantastic customer service. Our approach to SEO is all about telling your unique story online and gradually building signals that you’re a qualified business that actually cares about your customers. So, for this to work, you actually need to be a qualified business that actually cares about your customers.
Some marketing agencies try to “trick” Google into showing your business in search results. They use outdated strategies that don’t work anymore. Google is smart, and they want to show the best businesses in search results. If they didn’t, people wouldn’t search on Google.
So our approach to SEO for general contractors focuses on building you an online presence that makes it easy for potential customers to learn all about you. By making sure your story is clear, and your customers have a great experience on your website, Google will see that you’re great at what you do.
Think of Google as another referral source—they just happen to know billions of people. The same reasons customers refer you to their friends and family are the reasons Google will recommend you to people searching—if your online presence tells the right story.
During the first month we’re working together, it’s important that we can learn all about your general contracting business. We’ll need you to meet with us for a 1 hour strategy session. Then, answer any questions we might have by email or text message.
Once we understand your brand and your services, all you have to do is focus on doing what you do best. We’ll handle your SEO and digital marketing for you.
The only things you need to do are:
Absolutely! We guarantee that your website will rank on page #1 of Google, and that your website will generate leads for you online.
SEO for general contractors does take a little bit of time to work. For businesses that have been around for awhile, you can get results faster. So the guarantee that we offer is customized to each business.
For most general contractors, we can guarantee that you’ll get results within 90-120 days, or we’ll work on your marketing each month for free until you do.
Defintely not! We never want you to feel stuck with us. You’ll never have to sign a contract, and can fire us at any time if we’re not getting you results!
The best way to get started with SEO for general contractors is to figure out what sets your business apart from your competitors. Then, build your website and online presence to tell that story and show off your best work.
There’s always more that you can do when it comes to SEO, but your website, Google Business Profile, and online profiles are the easiest things you can do to start showing up online.
Yes! We work with general contractors throughout the country. Pillar Digital Marketing has locations in both White Plains, NY and in Nokomis, FL where we can meet with you in-person. We also work with general contractors remotely. You’ll have an open line of communication with your local marketing specialist over text, phone and email.
Share a few details about your business and the challenges you’re facing. Joe or Mark will get in touch to answer any questions that you have and help you learn if we’re the right fit to help you grow.
Full service local marketing agency for local service businesses. Working remotely from Westchester County, NY.
