"You're Missing Out On FREE Leads From Google!"

Discover The Real SEO Google Local Blueprint Strategy For Qualified Contractors And Home Service Businesses

No Contracts. No Commitment. No Gimmicks. No risk.
Results are Guaranteed...If You Qualify.

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Google Business Profile Results
Results above from customer actions through Google Business during a 90 day period for local roofing contractor with fully optimized Google Business Profile listing

Digital Marketing For Your Contractor Or Home Service Business Starts With Your Google Business Profile

The First Step To Building Your Digital Marketing Foundation

Start experiencing results like these! Kickstart your Real SEO Google Local Blueprint and start building your Digital Marketing Foundation with the first, and most important step.

Claiming, verifying and optimizing your Google Business Profile today!

Top 3 local search results on Google Search showing MCAS Roofing & Contracting, Inc.

Follow Our Real SEO Google Local Blueprint To Build Your Digital Marketing Foundation

You’re a reliable local business. You need new leads.

Marketing jargon like “SEO” just confuses us all. And, lots of small business owners like us can’t afford expensive paid ads.

Plus, homeowners need the best local contractors and home services to stand out online. Right now!

So, in 2018 we got to work. We researched. We tested. We worked with small businesses like yours. And, we finally found a solution that works. We call it Building Your Digital Marketing Foundation

We follow what we call the Real SEO Google Local Blueprint

Kinda like following a blueprint to build a house.

It’s our way of making sure you build a strong foundational marketing layer with the simple stuff. We put the focus on what you should really be optimizing — your customer experience.

Say goodbye to outdated SEO that optimizes for search engines. We optimize for people. Real SEO. 

From the moment a potential customer discovers your business — to the moment you complete the job.

The first, and most important step is claiming and optimizing your Google Business Profile.

Risk-Free Local Marketing

For Qualified Contractors and Home Service Businesses

Simple Steps

We follow a proven, step-by-step approach to grow your local business online.

No Contracts

Start with the first, and most important step for just $197 one-time payment.

Proven Strategy

Google tells us how to stand out. We listen. Then, tailor a strategy for your business.

Results 100% Guaranteed Or Your Money Back

By optimizing your Google Business Profile and following your simple weekly Action Plan, you'll get more website visits, more phone calls and more views on Google. Guaranteed within 90 days. Or, your money back.

Not Your Typical Local Marketing

Joe Darragh Certified Fraud Examiner
Joe Darragh is a Certified Fraud Examiner and former white collar crime investigator with the Securities and Exchange Commission

Hi! My name is Joe Darragh. I’m a digital marketing expert, Certified Fraud Examiner and data scientist. I use simple, common sense solutions to solve problems. 

I spent the last 10 years working as a white collar crime investigator all around the world. During that time, most of my investigations involved investment frauds that use online marketing to scam investors. 

I also specialized in highlighting misleading information and making complex tasks simple using technology.

As I picked up new skills along the way, I began recognizing that many small business owners like you are being ripped off by expensive marketing agencies. 

And, I’m tired of watching fraud skyrocket. At the same time, watching small business owners like you missing out on the easiest ways to grow your business. 

I decided to tackle the one problem I know I can solve. 

I started at the IRS (don’t hate me), where I watched too many small businesses make the same mistakes.

My first mentor taught me to trust, but verify.

Next, I made the jump to the SEC in 2013. It was there that I learnt how to be an international fraud fighter.


Data scientist.

Systems and process architect.



Subject matter expert.

Plus, I already knew a thing or two about customer service. I spent over 10 years working in and running a small business growing up.

Most importantly, somewhere along the way, I learnt to curate trust.

Now, I know how to spot the reliable info. And, ignore what’s misleading.

I’m not telling you this to brag. In fact, I only learnt all of that because I was lucky enough to work with some great people. It was a remarkably lucky journey. 

It’s just that, I want you to know a bit about me, so you can consider trusting our small local marketing agency with your marketing.

Most marketing agencies underperform, and confuse everyone with jargon like SEO.

But, I know the specialized knowledge I’ve acquired about marketing, fraud, technology and small business processes makes me the perfect person to change that.

I gave up a guaranteed job for life making close to $200K a year. Probably, at the worst time since the economy DOES NOT LOOK GOOD. (but you knew that and you’ve been preparing?)

Ohhh and I quit that job just months after getting married! And here’s why.

Having spent 4 years renovating my own home, on my own… 

because I had such bad experiences hiring the wrong contractor, I knew people needed a better way. 

Luckily, my dad, a blue collar worker, taught me to handle a hammer. 

But, most people can’t handle their own renovations.

So, in 2018 I partnered with my best friend. Mark Congionti, a small business owner, teacher and cyber security specialist. 

Mark shared my frustrations when it came to finding the best local contractors. Mark was having the same problems as me with the new house he bought. 

Plus, Mark knows customer service too — he ran the liquor store next to the pizzeria I ran.

We both like solving problems. Then documenting the simplest process that works. 

That way, it’s easier the next time around.

So together, we got to work to find a solution. To create, a simple, cost effective solution to help the most reliable local service businesses grow online

For us, it’s about highlighting the most reliable, honest local contractors and home service businesses. 

And, waving goodbye to all the shoddy ones out there. 

If you’re one of those licensed, qualified local service businesses, then…

you need to see what we learnt.

And I can’t wait to show you.

That’s right, not tell. Show some of our proven results. Not just tell you we can get the job done.

We build your Digital Marketing Foundation. 

And, we call our strategy the Real SEO Google Local Blueprint Strategy

Because, well, REAL SEO isn’t what it used to be. 

It’s SUX…

Search User Experience. Everyone knows it…but nobody’s saying it out loud.

You heard it first here.

Now, it’s all about optimizing your customer experience

Not, optimizing your website to stand out with search engines. When we focus on your customer, Google loves it. 

And, you start climbing local rankings

All, without those outdated “SEO strategies” from the 90s that are probably hurting your business. 

Now that we have it figured out, we knew what we had to do. 

You see, we know how to grow simply. 

Grow locally. 

And, grow your business, for FREE using Google. 

And, we just can’t keep it to ourselves for a minute longer.

That’s why I just quit my job at the Securities and Exchange Commission

Mark, put his business up for sale. 

Now, our mission is to create simple solutions using all that specialized knowledge to help you grow online.

And, since we can’t work with competitors, only one business in your industry will be able to execute this proven strategy in each community throughout the country.

I wonder, will your business be the one that benefits from FREE phone calls, FREE website clicks, and more views of your business online? 

Without a single dollar wasted…

How Our Real SEO Google Local Blueprint Works

It's Our Proven Strategy Plan For Building Your Digital Marketing Foundation Online

SEO Google Local Strategy Starts With Google's Framework

We Start By Listening To Google's Simple Strategies To Stand Out Online

Your potential customers are searching on Google. That means, your potential customers Google’s customers too! 

And, Google wants to deliver their customers the best search experience. That means, highlighting the most reliable, trustworthy local businesses. 

Google even tells us exactly what they look for. According to Google, local businesses that show off their expertise, authority and trust in their business industry have the best chance of outranking your competitors. 

All we have to do to start building your Digital Marketing Foundation, is listen.

It’s what the Real SEO Google Local Strategy is all about!

We Used Google's Advice To Craft Our Simple Strategy

Build Your Digital Marketing Foundation With Our 3 Phase Plan To Grow Locally Without Expensive Paid Ads

Google Business Profile insights showing increased website clicks, phone calls, direction requests and photo views

Introducing Your Digital Marketing Foundation

Your step-by-step Real SEO Google Local Blueprint to grow locally

seo google local

The Real SEO Google Local Blueprint is how you build a Digital Marketing Foundation for long-term success. Your complete marketing foundation includes your fully optimized Google Business Profile, claimed and complete online directory listings, and a fast, mobile friendly website that delivers the ultimate customer experience!

The results? More website clicks, more phone calls and more leads delivered to your business!

It’s how you build for the future Piece, by piece. As your ready.

And you can start today for just $197 with the first step — an optimized Google Business Profile. PLUS special bonus offers!

Building Your Complete Digital Marketing Foundation

Here's Each Step To Take In The Real SEO Google Local Blueprint Strategy

9 Step Building Digital Marketing Foundation SEO Google Local Blueprint Infographic

Phase 1 - Researching Your Market and Competitors

All of phase 1 is included with your one-time optimization for $197!

First, you need to make sure your Google Business Profile is claimed and verified. That’s always the first thing we do. It eliminates the risk that someone will fraudulently claim your listing. Plus, the longer you’re on Google, the easier it will be to drive FREE leads with local search.

It’s crucial you DO THIS TODAY if you haven’t claimed your Google Business Profile. 

After you do that, it’s a good idea to take the time to learn a little bit about your local market and the people who are your potential customers. That’s how you discover the opportunities your competitors can’t see!

Phase 2 - Planning Your Local Marketing and Branding

All of phase 2 is also included with your one-time optimization for $197!

Next, using your research from Phase 1, plan your marketing. Craft a marketing message that sets you apart from your competitors. Figure out what your business does best, and what makes you unique. 

Then, tell that story. It’s how you start building a brand. For the long-term results.

And, it’s super important your business delivers a consistent message. So, it’s important to create your Digital Profile & Brand Guide that documents all the crucial information you need to have handy.

Finally, you need a marketing plan. That starts with your Real SEO Google Local Action Plan. You can develop your marketing plan as your business grows. 

But once you have the foundation — it’s much easier to add to. You’re just telling the same story in new places online.

Phase 3 - Take Action And Build Your Local Online Presence

Next up, the fun part. Building your online presence with Google, online directories and your fast, mobile friendly website.

For $197, we’ll take care of your Google Business Profile optimization for you! And we’ll tell you exactly what to do next.

Phase 3, Part 1: The take action phase starts with the simplest action to take -- creating you a spectacular Google Business Profile that stands out in local search

If you sign up today, we'll include all our tested strategies and resources to complete the next crucial steps -- so you can save some money!

(if you'd rather us handle your complete Real SEO Google Local Blueprint, let us know)

Phase 3, Part 2: Next, you use the Digital Profile & Brand Guide we deliver, with our handy Online Directory Listing Checklist, to claim and optimize top industry directories and social media listings
Phase 3, Part 3: The last step to Building Your Digital Marketing Foundation is building your simple starter website. Show potential customers what makes your business special

Your Completed Real SEO Google Local Blueprint Builds A Digital Marketing Foundation That Delivers Results Like These Without Expensive PPC Ads Or Long-Term Contracts

local marketing

The Simplest Place To Get Started Building Your Digital Marketing Foundation Is By Optimizing Your Google Business Profile Today For Just $197!!!

Claiming, verifying and optimizing your Google Business Profile (GBP) is what gets your business found on Google local search results. That’s why it’s the most critical first step in your digital marketing foundation. 

Testimonial - MCAS Roofing & Contracting, Inc.

"I really can't say enough about Pillar Digital, Joe, Mark and the whole crew. I've been working with Joe since 2012, just a month after I started MCAS Roofing & Contracting. Every step of the way Joe has helped me grow. Not only with marketing, but with other great ideas to help my business grow. Once we optimized our Google Business Profile, we immediately saw an increase in sales. We have embraced the benefits of Google listings for our business and couldn't be happier. Customers love seeing new photos of our work and constantly tell us they found us on Google. Our website gets more visitors, and we get more calls. Best of all, having a Google profile is free. I wish I learnt about this years ago. Joe was amazing to work with and took the time to help me understand why Google is so essential for my business."

Michael Casolaro - MCAS Roofing & Contracting, Inc.
google local

Get Listed, Get Optimized, Get New Leads

For Just $197 Start Modernizing Your Local Marketing Today With the Most Critical Step in The Real SEO Google Local Blueprint!!!

You Fill-out Your Onboarding Form

First, we send you a simple, easy to fill form to give us the important details about your business.

We Create Your Digital Profile Guide

We optimize the information about your business. Then, deliver your handy digital profile guide.

We Optimize Your Google Profile

Using your Digital Profile Guide, we craft a Google Business Profile to captivate potential customers

Supercharge Your Sales With Your Newly Optimized Google Business Profile

Stop Losing Out On FREE Leads From Your Google Business Profile

We Handle The Most Important Step To Start You Off

Claiming, verifying and optimizing your Google Business Profile

Get Claimed: We’ll claim and setup your profile (if you haven’t already) to start off your Real SEO Google Local Marketing Blueprint.

Get Optimized: We’ll optimize and fill in all of the basic information about your local service business.

Get Branding: We’ll make sure your message is aligned with your ideal customers – so that your story can reach your community.

Get It Done Faster: Let us help get you setup – so we can help make sure you’re off to a good start.

marketing with google

Start Simple: Fully complete the business info section of your profile. Do the basic things right first. And then – get creative.

Share Your Story: People want to work with local businesses they can relate to. So, share YOUR genuine story using the posts feature. Don’t tell people what you do – show them how your business can solve their problems or challenges better than your competitors can.

Stop Asking For Trust: Instead, earn it. Use the photo and video upload feature to show-off your work – and your staff. Don’t say you’re the best – show us.

Get Public Feedback: How well are you serving your customers? Encourage customer reviews on Google. And – always use the respond to reviews feature to say thanks.

Create Value Before Profits: Use the Google Business Profile offer feature to give your customers something of value – before you ask for their money. This can be a HUGE opportunity for you to connect with your potential customers and showcase your expertise. Plus – it’s a nice thing to do.

Here's Everything We Include With Your One-time Google Busines Profile Optimization for $197

Special 4th of July BONUS Offers!

At No Additional Cost To Your Business Before Time Runs Out!!!


We’re tired of watching unqualified, questionable contractors and home service business rip off local homeowners! 

It’s bad for your business. And, it’s bad for local homeowners in your community. 

As a Certified Fraud Examiner, I know how to stop it. But if I’m going to protect homeowners, I have to help reliable businesses like yours grow. And GROW FAST without expensive paid strategies.

Small businesses are the lifeblood of our country! So, this 4th of July we’re delivering power back to your business. 

We get it. Not all small businesses can afford to hire a marketing agency to  build the rest of their foundation. But, you still deserve a simple blueprint to follow. 

So until the end of this month we’re offering a rare opportunity to SUPERCHARGE your Digital Marketing Foundation.

Just so we can make sure you get started off right, we have 4 Special Bonus Offers just for you!!!


Example of digital profile guide and Google action plan

BONUS #1 – Your Digital Profile & Brand Guide – $197 Value: When we’re done optimizing your Google Business Profile & Brand Guide to make sure your message stays consistent. This includes all your important digital profile contact information, business description, services, licensing details, insurance details, certifications and more! Plus, all the important details about your brand including your brand colors, font types and logos.

BONUS #2 – Your Real SEO Google Local Action Plan – $297 Value: We deliver your digital marketing plan. It starts with Google. You’ll know exactly what to do to keep growing your business online. Your action plan will ensure you keep driving new phone calls, website clicks and engagement from your local community!

BONUS #3 – Local Market Research – $67 Value: We’ll give you an easy to read grid with all the crucial demographic and census data for up to 25 cities where you do business. Plus, you get an easy to use Microsoft Excel Spreadsheet Template to auto generate your market research. Just type in the name of up to 25 cities and automagically get important income, population, education and other crucial demographic data!

BONUS #4 – Competitor Analysis – $247 Value: We research, identify and analyze your top 10 competitors on Google in your primary business category. Then, we deliver you a easy to read report showing how you compare to other businesses in your industry.

That's A Total Value Of $1,005!!!

But You Won't Pay That If You Sign-Up Today

Total Cost $1,005

You Can Supercharge Your Google Business Listing for a One-Time Fee of Just $197!!!

How much is just 1 new customer worth for your business each month? How about 2 or 3?

Not Sure If the Real SEO Google Local Blueprint Is Right For Your Business?

Check Out Our Case Study Going Over Results From The Real SEO Google Local Blueprint!

We speak your language - We don't use jargon. And, our simple blueprint tells us exactly what to do to build your digital marketing foundation.

The Real SEO Google Local Blueprint by Pillar Digital Marketing Agency

Your customers don’t really care what you do. They want to know how your local service business will solve their problem. 

Joe Darragh & Mark Congionti are local marketing specialists. And, we’re here to execute our proven Real SEO Google Local Blueprint Strategy to Build Your Digital Marketing Foundation! 

We spent 5 years crafting, and refining the perfect 3 phase blueprint. We designed it especially for the best small businesses in #America to grow online simply. 

The first, and most important step for local contractors is your Google Business Profile

Most marketing agencies skip these basic steps that Google tells us we have to do.

Why? To keep you hooked on paid ads. The profits are juicier.

But we want small businesses to grow. 

All we do is tell your story, and follow Google’s instructions on how to stand out locally. 

Pretty simple

And we’ll prove our local marketing blueprint will grow qualified businesses online. You can finally build a stronger brand that doesn’t rely on a hefty monthly PPC budget

And if we don’t deliver on the first steps, your Google Business Profile, you get your money back

And, you get to wave goodbye, because you’re never locked in a contract.

It’s all about earning the trust of your potential customers. We’ll start by earning your trust, then we’ll help you earn the trust of your community.

Ditch the SEO jargon — it’s meant to keep you confused. 

Focus on the customer. Optimize their experience. 

We handle the rest behind the scenes so you can focus on what matters – your business and your family.

Real SEO Google Local Marketing Blueprint Lead Results

Client Reviews

Hear what our clients have to say about Pillar Digital Marketing Agency

Do You Qualify For Our Strategy?

Pillar Digital Marketing Agency only works with reliable, honest local service businesses. We only want to help the best businesses stand out. A critical part of our strategy is showing you’re qualifications. We require all contractors and home service businesses to hold proper licensing and insurance as required by local law.

You have to deliver superior work and spectacular customer service!

All of phase 1 is included with your one-time optimization for $197!


Most frequent questions and answers

There are a few criteria to qualify to work with Pillar Digital Marketing Agency as a client:

1) Your business has to be fully licensed and insured if required by local law

2) You must deliver superior customer service and a quality product or service.

3) We also can’t work with competitors. It’s a conflict of interest. 

We fully optimize your Google Business profile. Then, we deliver a simple action plan for you to follow in under 1 hour each week to keep your listing optimized.

This includes posting new photos, doing a weekly post and asking customers for reviews.

After we optimize your listing, and you follow your simple action plan for 90 days, we guarantee you will see an increase in phone calls, website visits and profile views. Or, you can request 100% of your money back.

You must follow the simple action plan to qualify for a refund after 90 days. It’s crucial to your Google Business Profile success!

After we optimize your Google Business Profile, we deliver your Real SEO Google Local Action Plan so you can keep your listings in tip top shape. 

You receive a simple, easy to follow plan. It includes all the steps you have to take each week to continuously grow on Google. Usually, it takes 1-2 hours per week to manage a fully optimized Google Business Profile.

We highly recommend completing all tasks in your Real SEO Google Local Marketing Action Plan every week.

It will likely include:

– posting new photos

– getting new reviews and postings responses

– answering frequently asked questions

– postings new updates and offers to keep potential customers engaged

– checking for spam and damage to your online reputation

If you’re not able to keep up with your weekly tasks, speak with us about a monthly Google Business Profile management plan starting at $597 per month.

You might not remember if you already claimed and verified your Google Business Profile. No worries! 

You’re super busy as a small business owner. That’s what we’re here for. Whether we are claiming a new listings, or requesting access to your existing listing, the process is pretty much the same.

We help you figure out where your Google Business Profile currently stands. Then, we get you to where you need to be.

The great part about our Real SEO Google Local Blueprint Strategy is you can take it step-by-step. At your own pace. 

When you sign up for your Google Business Profile Optimization for $197, this month only you receive a rare bonus! We complete all of your research and planning at no additional cost to you.

The final steps will be building out your online directory listings. And, creating or optimizing your WordPress website.

But, there’s absolutely no pressure to take the next steps online. We’ve had clients that get enough leads just from Google Business, they don’t even need a website. 

For most businesses we highly recommend completing your Digital Marketing Foundation at some point. You should always be working to reach the basics of what Google wants to see. 

But, the most important part of your digital marketing foundation is a claimed, optimized Google Business Profile. Even if you’re not sure when you’ll be ready to take the next steps.

After you sign up for your Google Business Profile Optimization, you’ll receive an email from us introducing ourselves. 

The email will include a link to a form for you to complete. We need some details about your business. 

You’ll be able to save the form and email it to yourself if you need to come back to finish later.

We’ll also use this time to either claim and verify your new Google Profile. Or, request access to your existing profile. If you have an existing profile, you’ll receive an email from Google that we requested access to manage your listing. 

All you have to do is click the link in your email to authorize our access.

After your done with your onboarding form, we get to work optimizing all your important information.

We send you a draft optimization to approve, then we take your new Google Business Profile live. 

After your Google Business Profile is optimized. And, you have your market research, digital profile & brand guide and marketing action plan, it’s time for your online directory listings and your website.

You should claim and optimize all the most important online directory listings and social media websites. Pay careful attention to make sure your name, address, phone number and website are written exactly the same. Every time.

Or, we can handle your directory listings for you for a one time charge of $997. We claim and optimize your top 10 most important directory listings.

Next, we move on to either build you a fast, mobile friendly website that delivers the ultimate customer experience. Or, we optimize your existing website. 

A super fast, mobile friendly website with a homepage, about page, services page, contact page, privacy policy and call to action (request estimate form, book appointment form, etc.) starts at $1,497 if you provide the written content and images.

That’s really up to you. It’s important that we go through each step in your Digital Marketing Foundation. 

The steps are in a specific order. It helps you build your plan, efficiently as you build your business. 

You will have the option to add directory listing services and website services when you checkout with your Google Business Profile. 

But, we usually recommend holding off so you have a chance to get to know us while we optimize your Google Business Profile. 

But, each business is unique, and you know your business best. Book a marketing inspection meeting if you’re not sure how to get started: https://pillardigitalmarketing.com/get-started

It can take up to 30 days to claim, verify and optimize your listing.

Timing depends on factors such as how fast you complete your onboarding form.

If for any reason we’re unable to work together, for example if we’re already working with one of your competitors, we refund 100% of your money.

It’s a conflict of interest. We can’t do our best for either client, if two clients are competing against each other in local search.

As a Certified Fraud Examiner, Joe Darragh approaches your marketing with the highest ethical standards. Some marketing agencies might be okay working with competitors. We’re just not one of them.

The best way to get in touch with a quick question is the online chat feature located in the bottom right hand corner of this screen.

If we’re not available online, you can still leave a message and we will get back to you within 48 hours.

Start Building Your Digital Marketing Foundation With The Real SEO Google Local Blueprint Strategy

Upgrade to Optimization + Google Business Profile Growth Plan

Experience worry free results and leave your Google Business Profile Action Plan to us for the first 90 days!!!


Want To Speak About Your Local Marketing?

We get it. Your small business is important to you. If you want to get to know us before kicstarting your Digital Marketing Foundation, just schedule your complimentary 30 minute marketing inspection meeting. We’d love to get to know you!