Do You Want FREE Leads From Google?

Simplify your local marketing with a Google Business Profile that captures attention, earns trust and delivers you consistent free leads each month.

Local Marketing Made Easy

For Qualified Contractors and Home Service Businesses

Simple Steps

We follow a simple, step-by-step approach to grow your local business online.

No Contracts

You pay as you go so you don't ever sign a long-term contract. Never feel stuck!

Proven Strategy

Google tells us how to stand out. We listen. Then, tailor a strategy to your business.

Your Google Business Profile

Your Google Business Profile (formerly Google My Business) is how you start outranking competitors with more reviews and more years in business.

Top 3 local search results on Google Search showing MCAS Roofing & Contracting, Inc.
Results from MCAS Roofing Google Business Profile

Start experiencing results like these! Kickstart your local marketing with The Real SEO Google Local Blueprint. It’s a step-by-step strategy for building your Digital Marketing Foundation. It starts with the most important step….

claiming, verifying and optimizing your Google Business Profile today!

What's the value of dozens of new leads each month for your business?

$ 0
Realize Your Profit Potential

Results 100% Guaranteed Or Your Money Back

By optimizing your Google Business Profile and following your simple weekly Action Plan, you'll get more website visits, more phone calls and more views on Google. Guaranteed within 90 days. Or, your money back.

The Real SEO Google Local Blueprint Strategy

google business profile insights

You’re a reliable local business. You need new leads.

Marketing jargon like “SEO” just confuses us all. And, lots of small business owners like us can’t afford expensive paid ads.

Plus, homeowners need the best local contractors and home service businesses to stand out online. Right now!

So, in 2018 we got to work. We researched. We tested. We worked with small businesses like yours. And, we finally found a solution that works. We call it building your Digital Marketing Foundation

To build your marketing foundation, we follow what we call the Real SEO Google Local Blueprint

Kinda like following a blueprint to build a house.

It’s our way of making sure you build a strong marketing base with the simple stuff. We put the focus on what you should really be optimizing — your customer experience.

That’s Real SEO. 

From the moment a potential customer discovers your business — to the moment you complete the job.

The first, and most important step to delivering the ultimate customer experience is claiming and optimizing your Google Business Profile.

How Our Real SEO Google Local Blueprint Works

We Start By Listening To Google's Simple Strategies To Stand Out Online

The Real SEO Google Local Blueprint

Your potential customers are searching on Google. That means, your potential customers are Google’s customers too! 

And, Google wants to deliver their customers the best search experience. The way they do that is by highlighting the most reliable, trustworthy local businesses. 

Google even tells us exactly what they look for. According to Google, local businesses that show off your expertise while earning trust have the best chance of outranking your competitors. 

All we have to do to start building your Digital Marketing Foundation, is listen.

It’s what the Real SEO Google Local Strategy helps you do. We created this framework because you’re great at what you do. But, you’re not a marketer. 

You just need to know the right steps to take to grow your business with the basic strategies. Before you move onto more advanced strategies. Even if someone handles your marketing for you, it’s important you understand the strategy.

Our framework tells us what steps to take, in which order. We start with Google, because that’s where your customers are. And, building your Google Business Profile helps you create and document a strategy custom for your business. We leverage that in the next steps.

Your Digital Marketing Foundation

Following The Real SEO Google Local Blueprint to grow locally

The Real SEO Google Local Blueprint is how you build a Digital Marketing Foundation for long-term success. Your complete marketing foundation starts with a strategic framework to create and document your brand. 

Then, we build your fully optimized Google Business Profile. That means making sure you’re listed on Google, claimed, verified and complete all the steps Google suggests you take to engage potential customers. 

Once you’re optimized, there are a few simple tasks to complete each week so you consistently grow in local search.

Next, you need to make sure you complete all of the most important online directory listings. 

Then, build a fast, mobile friendly website that delivers the ultimate customer experience!

The results? More website clicks, more phone calls and more leads delivered to your business!

The more Google sees that customers are clicking on your business, spending time on your website and getting in touch with you, the higher you rank in local search.

It’s how you build for the future. Piece, by piece. As you’re ready.

10 step outline for marketing foundation
Google Business Profile insights showing increased website clicks, phone calls, direction requests and photo views

The Real SEO Google Local Blueprint builds a Digital Marketing Foundation that delivers results like these without expensive paid ads and long-term contracts

local marketing results from ckdoors.com

The Simplest Place To Get Started Building Your Digital Marketing Foundation Is By Optimizing Your Google Business Profile

Claiming, verifying and optimizing your Google Business Profile (GBP) is what gets your business found in Google local search results. That’s why it’s the most critical first step in your Digital Marketing Foundation. 

Testimonial - MCAS Roofing & Contracting, Inc.

The Real SEO Google Local Blueprint

"I really can't say enough about Pillar Digital, Joe, Mark and the whole crew. I've been working with Joe since 2012, just a month after I started MCAS Roofing & Contracting. Every step of the way Joe has helped me grow. Not only with marketing, but with other great ideas to help my business. Once we optimized our Google Business Profile, we immediately saw an increase in sales. The more we keep at it, the better the results get! We have embraced the power of Google listings for our business and couldn't be happier. Customers love seeing new photos of our work and constantly tell us they found us on Google. Our website gets more visitors, and we get more calls. Best of all, having a Google profile is free. I wish I learnt about this years ago. Joe is amazing to work with and takes the time to help you understand why Google is so essential for my business."

Michael Casolaro - MCAS Roofing & Contracting, Inc.
google local for business profile example

How exactly do we optimize your Google Business Profile?

You Fill-out Your Onboarding Form

First, we send you a simple, easy to fill form to give us the important details about your business.

We Create Your Digital Profile Guide

We optimize the information about your business. Then, deliver your handy digital profile guide.

We Optimize Your Google Profile

Using your Digital Profile Guide, we craft a Google Business Profile to captivate potential customers.

Supercharge Your Sales With Your Newly Optimized Google Business Profile

Stop losing out on FREE Leads from your Google Business Profile

Get Claimed: We’ll claim and setup your profile (if you haven’t already) as the first step in the Real SEO Google Local Marketing Blueprint for building your Digital Marketing Foundation.

Get Optimized: We’ll optimize and fill in all of the basic information about your local service business.

Get Branding: We’ll make sure your message is aligned with your ideal customers – so that your story can reach your community.

Get It Done Faster: Let us help get you setup – so we can help make sure you’re off to a good start.

Example of a fully optimize google local for business profile

Start Simple: Fully complete the business info section of your profile. Do the basic things right first. And then – get creative.

Share Your Story: People want to work with local businesses they can relate to. So, share YOUR genuine story using the posts feature. Don’t tell people what you do – show them how your business can solve their problems or challenges better than your competitors can.

Stop Asking For Trust: Instead, earn it. Use the photo and video upload feature to show-off your work – and your staff. Don’t say you’re the best – show it.

Get Public Feedback: How well are you serving your customers? Encourage customer reviews on Google. And – always use the respond to reviews feature to say thanks.

Create Value Before Profits: Use the Google Business Profile offer feature to give your customers something of value – before you ask for their money. This can be a HUGE opportunity for you to connect with your potential customers and showcase your expertise. Plus – it’s a nice thing to do.

Here's Everything We Include With Your One-time Google Business Profile Optimization

Special Bonus!

We’re tired of watching unqualified, questionable contractors and home service business rip off local homeowners! 

It’s bad for your business. And, it’s bad for local homeowners in your community. 

We get it. Not all small businesses can afford to hire a marketing agency to  build their entire marketing foundation. But, you still deserve a simple blueprint to follow. 

So we’re offering a rare opportunity to get our complete Digital Marketing Foundation strategy when you work with Pillar Digital Marketing Agency to optimize your Google Business Profile. 

Real SEO Google Local Blueprint strategy templates
website planning docs

#1 – Local Market Research – $67 Value: We’ll give you an easy to read grid with all the crucial demographic and census data for up to 25 cities where you do business. Plus, you get an easy to use Microsoft Excel Spreadsheet Template to auto generate your market research. Just type in the name of up to 25 cities and automagically get important income, population, education and other crucial demographic data!

#2 – Competitor Analysis – $247 Value: We research, identify and analyze your top 10 competitors on Google in your primary business category. Then, we deliver you a easy to read report showing how you compare to other businesses in your industry.

#3 – Your Digital Profile & Brand Guide – $197 Value: When we’re done optimizing your Google Business Profile we deliver your Digital Profile & Brand Guide to make sure your message stays consistent. This includes all your important digital profile contact information, business description, services, licensing details, insurance details, certifications and more! Plus, all the important details about your brand including your brand colors, font types and logos.

#4 – Your Real SEO Google Local Action Plan – $297 Value: We deliver your digital marketing plan. It starts with Google. You’ll know exactly what to do to keep growing your business online. Your action plan will ensure you keep driving new phone calls, website clicks and engagement from your local community! And, exactly how to get spectacular reviews from your customers!

Plus we’ll include our Directory Listings Template, complete 4 part Website Planning strategy, and fillable template forms to make sure you know exactly what to do to finish up your Digital Marketing Foundation.

That's A Total Value Of $1,005!!!

Optimize your Google Business Profile plus receive our complete Digital Marketing Foundation Strategy for only $197 one-time fee

Not Sure If You Need To Optimize Your Google Business Profile?

Check Out Our Case Study Going Over Results From The Real SEO Google Local Blueprint!

The Real SEO Google Local Blueprint by Pillar Digital Marketing Agency

Your customers don’t really care what you do. They want to know how your local service business will solve their problem. 

Joe Darragh & Mark Congionti are local marketing specialists. And, we’re here to execute our proven Real SEO Google Local Blueprint Strategy to build Digital Marketing Foundations for local businesses that deserve to stand out! 

We spent 5 years crafting, and refining the perfect 3 phase blueprint. We designed it especially for the best small businesses in America to grow online simply. 

The first, and most important step for local contractors and service businesses is your Google profile

Most marketing agencies skip the basic steps that Google tells us we have to do.

Why? To keep you hooked on paid ads. The profits are juicier.

But we want small businesses to grow. 

All we do is tell your story, and follow Google’s instructions on how to stand out locally. 

Pretty simple

And we’ll prove our local marketing blueprint will grow qualified businesses online. You can finally build a stronger brand that doesn’t rely on a hefty monthly PPC budget

And if we don’t deliver on the first steps, your Google Business Profile, you get your money back

And, you get to wave goodbye, because you’re never locked in a contract.

It’s all about earning the trust of your potential customers. We’ll start by earning your trust, then we’ll help you earn the trust of your community.

Ditch the SEO jargon — it’s meant to keep you confused. 

Focus on the customer. Optimize their experience. 

We handle the rest behind the scenes so you can focus on what matters – your business and your family.

Client Reviews

Hear what our clients have to say about Pillar Digital Marketing Agency

Do You Qualify For Our Strategy?

Pillar Digital Marketing Agency only works with reliable, honest local service businesses. We’re local marketers that only want to help the best businesses stand out. 

A critical part of our strategy is showing your qualifications. We require all contractors and home service businesses to hold proper licensing and insurance as required by local law.

You have to deliver superior work and spectacular customer service!


Most frequent questions and answers

There are a few criteria to qualify to work with Pillar Digital Marketing Agency as a client:

1) Your business has to be fully licensed and insured if required by local law

2) You must deliver superior customer service and a quality product or service.

3) We also can’t work with competitors. It’s a conflict of interest. 

We fully optimize your Google Business profile. Then, we deliver a simple action plan for you to follow in under 1 hour each week to keep your listing optimized.

This includes posting new photos, doing a weekly post and asking customers for reviews.

After we optimize your listing, and you follow your simple action plan for 90 days, we guarantee you will see an increase in phone calls, website visits and profile views. Or, you can request 100% of your money back.

You must follow the simple action plan to qualify for a refund after 90 days. It’s crucial to your Google Business Profile success!

After we optimize your Google Business Profile, we deliver your Real SEO Google Local Action Plan so you can keep your listings in tip top shape. 

You receive a simple, easy to follow plan. It includes all the steps you have to take each week to continuously grow on Google. Usually, it takes 1-2 hours per week to manage a fully optimized Google Business Profile.

We highly recommend completing all tasks in your Real SEO Google Local Marketing Action Plan every week.

It will likely include:

– posting new photos

– getting new reviews and postings responses

– answering frequently asked questions

– postings new updates and offers to keep potential customers engaged

– checking for spam and damage to your online reputation

If you’re not able to keep up with your weekly tasks, speak with us about a monthly Google Business Profile management plan starting at $597 per month.

You might not remember if you already claimed and verified your Google Business Profile. No worries! 

You’re super busy as a small business owner. That’s what we’re here for. Whether we are claiming a new listings, or requesting access to your existing listing, the process is pretty much the same.

We help you figure out where your Google Business Profile currently stands. Then, we get you to where you need to be.

The great part about our Real SEO Google Local Blueprint Strategy is you can take it step-by-step. At your own pace. 

When you sign up for your Google Business Profile Optimization for $197, this month only you receive a rare bonus! We complete all of your research and planning at no additional cost to you.

The final steps will be building out your online directory listings. And, creating or optimizing your WordPress website.

But, there’s absolutely no pressure to take the next steps online. We’ve had clients that get enough leads just from Google Business, they don’t even need a website. 

For most businesses we highly recommend completing your Digital Marketing Foundation at some point. You should always be working to reach the basics of what Google wants to see. 

But, the most important part of your digital marketing foundation is a claimed, optimized Google Business Profile. Even if you’re not sure when you’ll be ready to take the next steps.

After you sign up for your Google Business Profile Optimization, you’ll receive an email from us introducing ourselves. 

The email will include a link to a form for you to complete. We need some details about your business. 

You’ll be able to save the form and email it to yourself if you need to come back to finish later.

We’ll also use this time to either claim and verify your new Google Profile. Or, request access to your existing profile. If you have an existing profile, you’ll receive an email from Google that we requested access to manage your listing. 

All you have to do is click the link in your email to authorize our access.

After your done with your onboarding form, we get to work optimizing all your important information.

We send you a draft optimization to approve, then we take your new Google Business Profile live. 

After your Google Business Profile is optimized. And, you have your market research, digital profile & brand guide and marketing action plan, it’s time for your online directory listings and your website.

You should claim and optimize all the most important online directory listings and social media websites. Pay careful attention to make sure your name, address, phone number and website are written exactly the same. Every time.

Or, we can handle your directory listings for you for a one time charge of $997. We claim and optimize your top 10 most important directory listings.

Next, we move on to either build you a fast, mobile friendly website that delivers the ultimate customer experience. Or, we optimize your existing website. 

A super fast, mobile friendly website with a homepage, about page, services page, contact page, privacy policy and call to action (request estimate form, book appointment form, etc.) starts at $1,497 if you provide the written content and images.

That’s really up to you. It’s important that we go through each step in your Digital Marketing Foundation. 

The steps are in a specific order. It helps you build your plan, efficiently as you build your business. 

You will have the option to add directory listing services and website services when you checkout with your Google Business Profile. 

But, we usually recommend holding off so you have a chance to get to know us while we optimize your Google Business Profile. 

But, each business is unique, and you know your business best. Book a marketing inspection meeting if you’re not sure how to get started: https://pillardigitalmarketing.com/get-started

It can take up to 30 days to claim, verify and optimize your listing.

Timing depends on factors such as how fast you complete your onboarding form.

If for any reason we’re unable to work together, for example if we’re already working with one of your competitors, we refund 100% of your money.

It’s a conflict of interest. We can’t do our best for either client, if two clients are competing against each other in local search.

As a Certified Fraud Examiner, Joe Darragh approaches your marketing with the highest ethical standards. Some marketing agencies might be okay working with competitors. We’re just not one of them.

The best way to get in touch with a quick question is the online chat feature located in the bottom right hand corner of this screen.

If we’re not available online, you can still leave a message and we will get back to you within 48 hours.

Want To Speak About Your Local Marketing?

We get it. Your small business is important to you. If you want to get to know us before kickstarting your Digital Marketing Foundation, just schedule your complimentary 30 minute marketing inspection meeting. We’d love to get to know you!