You know how you remember certain details, years later, but you’re never sure why?
Well, let us tell you about one of those details that actually came in handy.
As homeowners, we want reliable home service businesses that understand us.
The simple fact is, most don’t.
The internet is bombarding us with so much, so fast, nobody stands out. Homeowners, like us, can’t easily find the honest, reliable Hudson Valley contractors like you.
That leaves us all feeling stressed, and overwhelmed. The mere thought of trusting someone with our homes, and the safety of our families, sends chills down our spine.
You know that feeling? Well…
As we come to learn in life, that’s a problem.
It’s a problem for local service companies, like yours.
As a reputable home service business, you have the right licensing, insurance and qualifications. But, with all the noise, how do you stand out from the unqualified ones?
It’s a problem for local homeowners, like us.
Time and time again we hear horror stories of renegade renevators ripping off Hudson Valley homeowners. Think about it. You spend thousands of dollars on a project, to later find out you have to do it over? How would you feel?
It’s a problem for our community.
It’s hard for the best businesses in and around Westchester County, NY to thrive if we don’t know who you are. That means fewer jobs, lower quality construction and less local tax revenue.
All of these problems mean less money in all of our pockets. When that happens, we spend less locally, which hurts everyone.
…it’s pretty clear that we all have a shared problem – and we all need a solution.
Enter Mark and Joe, lifelong residents of the Hudson Valley, local homeowners and best friends since childhood.
Being millennials, we’ve always had a lot in common. Our love for cars, fishing, golf, technology and data, sports and boating are just some of the interests we’ve always shared.
But, it wasn’t until after two decades of friendship, built from our shared values, that our friendship grew into a partnership.
Looking back to the day we met, we didn’t even want to get out of bed. What kid does, on the first day of school?
It was a brisk, sunny September day in 1997. Remember the 90s?
This was back when we actually used to have an Autumn in the Hudson Valley, the Yanks were finally looking good after the 80s, and a chia pet was in every household.
It was a simpler time, when your phone book was still the best way to find local businesses.
Tired and lethargic, from a long summer, we stumbled into our 7th grade science class.
We sat down next to each other at the same long, run-down black lab table with splintering wooden legs. Then, that’s where it all started.
For some reason, there are two things from the day we met that still stand out.
The first, how the potent smell of rotten eggs hit us like a ton of bricks as soon as we walked in. Needless to say, we didn’t realize it was the smell of sulfur from a science experiment.
After sharing a childish laugh at the teacher’s expense, our friendship never looked back.
The second thing we both remember is something our teacher said. After someone asked, “Can I go to the bathroom?”
Our teacher then jokes, “I don’t know, can you?”
Now, unless you’re living under a rock, you’ve probably heard this one before, and thought nothing of it. You’re probably even asking yourself why the heck we’re bringing it up now, and what does this have to do with digital marketing for my home service business?
Well, at the time, as you can expect, we found it annoying. The whole year, anytime someone asked, “Can I…”, our teacher said the same old joke
Fast forward almost 20 years, and we realize how many valuable life lessons are actually packed into a phrase we both had grown to despise.
We both buy our own fixer uppers, Mark in White Plains, Joe in Ossining, and soon come to realize why both our dads have always been DIYers.
One day when we were sitting around, commiserating about our own renegade renovator horror stories, a joke turns into an idea.
After hiring a carpenter to do his crown molding, Mark didn’t have the best experience. The molding was crooked, the carpenter, whose website said “Best Carpenter in Westchester” (a self imposed title) didn’t fill the nail holes, and even left out a piece of molding in the corner.
Mark turned to Joe and said, “Best carpenter in Westchester…can you say that about your own business?”
To which Joe replied, “I don’t know, can you?”
After laughing, a lot, it brought us back to 7th grade science. Being older, and wiser (although the women in our lives may disagree with that)…
…we started thinking.
That little annoying phrase that we had both despised all of these years, was packed full of valuable life lessons. These same lessons, believe it or not, are some of the fundamental concepts of business.
The first lesson we learnt, just because you can do something, doesn’t mean you should.
Sure, you can say that you’re the best contractor in Westchester County.
Wouldn’t it be better for your business if you show us you’re the best, instead of telling us? Do you ever trust someone just because they tell you to?
Right. We don’t either.
The second lesson, pay careful attention to what you say. Words are important, so say what you mean. The difference between, may I, and can I, might seem insignificant. But they actually mean two different things.
When you ask a customer, can I help you, what you’re really asking is whether or not you have the ability to help.
Do you want to start your relationship giving your community the impression you lack basic skills to get the job done?
When you ask, “may I help you?” you’re asking if you may have the privilege of serving your customer.
We got to talking, and realized we are in a unique position to help your business, homeowners and our community if we do it right.
That’s what it’s all about, right? If we told you that you could build a business and put simple strategies in place that could make your life easier, and give you more time with your family, wouldn’t that be a good thing?
What if those same strategies weren’t just good for your company….but…
They were good for your customers and your community? How does that sound?
We know business, we know marketing, and we know how to use data and technology to solve problems.
Our background in customer service, data analysis, marketing, cyber security and fraud investigations give us the tools we need to understand how your customers think. And, what helps you to earn trust.
We know together, our diverse set of skills give us an opportunity to use digital marketing to improve your company, the lives of your customers and our community, if done right.
But, we hadn’t run our own home service business before.
And, never worked at one either.
So we needed some help from people like you. We also needed to make sure this problem wasn’t unique to us. Doing research, and having a plan is key to success in anything you do.
So, over the next year we got to work. After speaking with contractors and home service businesses around Westchester, and local homeowners, we began to understand you.
For over two years, we worked with a local roofer and learnt everything there is to know about the business. We studied, we talked to their customers, and we ran surveys in our community.
Then, we came up with some strategies to test out. We studied the results. Then, we made some adjustments.
Next, we tested some more. And more…
That took some time, but the good news for you is that we already did the hard work for you. It’s not only about identifying great business marketing strategies.
You need to know the specifics. Nobody tells you what to do, step-by-step. Nobody speaks in plain language…
Well, until now.
You can’t build the walls in a house, if you don’t first make a blueprint, then build a foundation. The same is true for your local marketing. There’s a right way, and a wrong way.
It’s our job to take care of your local marketing, the right way – so you can worry about what’s really important – your customers and your family.
With our approach, we make sure you get immediate results. But, our marketing strategy is about the long term. Then, you can get new business without having to pay for ads.
How much are you spending on online ads, that don’t work? We’ve spent thousands of dollars in the past. That was, before we took control of our own destiny.
The saying, you never know where life is going to take you has never been more true.
Joe graduated with a finance degree in 2009 from Pace University. Went on to get his master’s in accounting. Joe was planning to work on wall street. Instead, ending up becoming a federal investigator. That lead to Joe’s love of fighting fraud, marketing abuse, and data analytics.
Mark graduated from Mount Saint Mary with a degree in mathematics. Mark’s plan was to be a teacher. So, he got certified. But, instead of jumping into the classroom, Mark fell into cyber security and data recovery. Mark’s journey lead to his love of business processes, data analysis and marketing.
Our combined skill set and experience perfectly positions us to help you build your reputation as a local expert.
From this crazy chain of events, Pillar Digital Marketing was born. A local, Hudson Valley marketing agency that understands you and your customers.
We to took the marketing strategies that worked best for Hudson Valley small businesses. We kept testing. Then, we took the best techniques and developed a simple technique we now call, Building Your Digital Marketing Foundation.
It’s a step-by-step approach. We teach you marketing in plain language that you can understand. We show you what to do, and teach you the basic concepts. Then, if you want, you can handle your marketing on your own. Or, you can ask a local marketing agency for help.
Either way, you’ll be able to judge your results.
Why? Well, it’s so you can hold us accountable as your marketing partner.
With our strategies, you can develop a Digital Marketing Plan, with clear goals, and unique online content. When you stick to it, marketing can make you the authoritative expert in the mind of local homeowners.
We partner with you to take the status quo, and turn it upside down.
The message you broadcast, and content you put online for homeowners to read has to be compelling, captivating and innovative. Show our community the unique value you can offer, and why you can do the job better.
That’s the only way you’ll get noticed. If done right, it works. And, the results are incredible.
But, it only works if you qualify as an honest, reputable business.
So, what do you say? Are you ready to get started Building Your Digital Marketing Foundation?