memorable construction company branding
#1 Way to Build Relationships & Earn Trust
Construction company branding is an essential, yet often overlooked step in laying your digital marketing foundation. Local contractors that take the time to research, plan and execute a detailed brand strategy have a huge advantage. Contractors like you are amazed at the incredible ways branding helps them connect with their community.
What is Construction Company Branding?
Branding is much more than the logo and slogan for your construction company. Put simply, your brand is how your construction business is perceived in your community. Your brand is your image. It’s a combination of how your construction business looks and feels.
Why is Branding Key for Residential Contractors
Contractors build houses, but families build homes. Your customers aren’t just trusting you with a piece of property. They’re trusting you with the safety of their family and their most precious asset. Construction company branding provides an opportunity to build relationships before you even meet. Don’t just tell your local community you’re qualified, show them. Become a trusted local contractor by showing you’re qualified, experienced and will treat their home like your own.
Key Components to branding for contractors
Everything you do, print and say play into how your construction company is perceived by your community. Construction company branding is about communicating shared values, giving back to the community and focusing on earning trust before profits.
Homeowners Don't Care About What You Do
They Care About Why You Do What You Do
Marketing material contractors send to homeowners is always the same. Contractors list their services, they tell you to trust them and give you a boring coupon. Instead, tell your community why you do what you do. Learning what you stand for, and what drives you is a much better way to connect with your community.
They Care About The Value You Deliver
Don’t just list your services. That’s what your competition does and there’s a better approach. Homeowners want to hear about the value you can deliver. Tell them what drives you to get out of bed every morning. Show them that you are qualified. Create an unforgettable brand by talking about how you can do a better job at solving their home repair problems.
tell Your Story To Build Relationships
Tell A Brand Story of Expertise, Authority and Unmatched Value
Let’s partner together to discover the story of your residential construction company. By crafting an engaging story about your business you can attract your ideal customer. A great construction company branding won’t only help separate you from the scrupulous competitors. If done right, your brand story make you the definitive authority on residential construction in the minds of your community.
Brand Storytelling For Contractors
People remember an intriguing story better than facts. Think about your favorite movies based on real events. The Patriot, Gladiator, Lincoln, Saving Private Ryan. All of these movies tell a story about history, and if you’re anything like me, you remember. You can tell the story of why you take pride in the work you do, how you help better your community and authentic insights into your business.
Secrets to An Unforgettable Brand Story
11 Expert Tips to Create Your Brand
Communicate Your Brand Story
Time and time again we’ve heard the same complaints from our customers. Their local contracting business is constantly being outbid by unqualified competitors. The sad truth is that unless you do something to stop it, it will never end. As long as they put profits before quality, they’ll always be able to do the job cheaper.